Sandra Bertsch: Single Women Are Planning Weddings at Increasing Rate

Sandra Bertsch, noted event planner, asserts that Pinterest has inspired many single women to begin planning their weddings before they even meet their grooms.

Feb 26, 2013, 06:00 ET from Sandra Bertsch

SAN FRANCISCO, Feb. 26, 2013 /PRNewswire-iReach/ -- Wedding planning is a process that many young girls dream of, as the glamour and romance of the white dress, flowers, and perfect groom are irresistible to countless girls looking forward to the day that they will walk down the aisle. When younger, the idea of a wedding is often limited to daydreams and quiet talks with friends about the perfect husband. But Pinterest has created a trend of single women seriously planning their nuptials before they have even found their groom, according to an article posted by Cosmopolitan. Sandra Bertsch, a noted wedding planner, explains that this amount of pre-planning can have both positive and negative effects on the women who engage in this activity.

According to the article, Kate Owens knew every detail about her wedding before she met her husband. She had planned her dress, picked out the dresses worn by her bridesmaids, chosen the colors, and even determined that she wanted to hold her ceremony outdoors. Meagan Morris, the author of the article, asserts that this is a "weird" situation when first considered, but that Pinterest has enabled women to engage in wedding planning whether they are single, engaged, or even already married.

"It seems like every woman on Pinterest has a wedding board, no matter if they're utterly single (like me), or already married," writes Morris. "All of the boards have cutesy names like 'future' or 'love,' but one glance at all the dresses, rings, and centerpiece ideas shows the pinner's true intentions."

Sandra Bertsch believes that there are two sides to the Pinterest wedding planning coin. First, she thinks it's a great idea for women to plan ahead so that they can reduce the stress they feel when the time comes to put their plans in motion. "By knowing what they want in advance, women can make their decisions regarding venues, flowers, wedding dresses, etc. with more clarity and confidence when they do get engaged. One of the things that is most overwhelming about wedding planning is the fact that brides have so many options before them. The brides that have already looked through these options will find it easier to make definitive decisions."

Bertsch cautions that, though valuable in this way, planning ahead can be dangerous. A wedding is supposed to reflect the values and style of a couple, not just the bride. As such, pre-planning can actually take away from the special nature of the day if the groom is in no way involved in the planning process.    


Sandra Bertsch is an event planner located in San Francisco, California. To create the perfect celebrations for her clients, Sandra Bertsch spearheads a long list of events, including bridal and baby showers, weddings, Sweet Sixteen and birthday parties, anniversary celebrations, retirement parties, graduation parties, company events, product launches, and more. Using her background in public relations, Sandra Bertsch puts a wide range of skills to the test to make sure that her clients enjoy the memorable, meaningful, and successful events that they deserve.

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