Sanitary Napkins Market size is set to grow by USD 6.26 billion from 2021 to 2026, Driven by the surge in popularity of organic products - Technavio

NEW YORK, April 4, 2023 /PRNewswire/ -- The global sanitary napkins market size is estimated to grow by USD 6.26 billion from 2021 to 2026, according to Technavio. The market is estimated to grow at a CAGR of 5.74% during the forecast period. Technavio has segmented the market based on distribution channels (offline and online), products (menstrual pads and pantyliners), and geography (North America, APAC, Europe, South America, and Middle East and Africa). For more insights on the forecast market size (2021 to 2026) - Request a sample report

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• Global competitiveness and key competitor positions 
• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - buy the report!

Sanitary Napkins Market - Segmentation Assessment
Segment Overview

• The market share growth of the offline segment is significant for the sanitary pads market growth during the forecast period. This is due to the ease of availability and affordability. Vendors use promotional and marketing strategies, such as branding through signages and discounts on product packages, at stores. They significantly invest in brick-and-mortar organized retail stores of varied countries to increase their regional and global shares in the market. Also, the rising awareness of legitimacy and the presence of established vendors offering differentiated products support the industry segment.

Geography Overview

By geography, the global sanitary napkins market is segmented into North America, APAC, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global sanitary napkins market.

• North America is estimated to account for 33% of the global sanitary napkins market growth during the forecast period. The US is the key market for sanitary napkins market in the region. Market growth in the region is estimated to be faster than the growth of the market in APAC regions. The growth can be attributed to factors such as the improving healthcare infrastructure and an increase in the number of clinics and diagnostic centers. Even though menstrual pads have been available in the market for a long period, products like tampons and menstrual cups witnessed an increased adoption among users owing to their features and cost benefits, which led to erosion of revenue generation for the sanitary napkins market in North America, hampering growth during the forecast period.

Insights on the market contribution of various segments including country and region wise, and forecast market size (2021 to 2026) - Download a Sample Report

Sanitary Napkins Market – Market Dynamics
Key factor driving market growth

• The surge in popularity of organic products is a factor driving the global sanitary napkins market share growth.
• Many women have the notion that chemicals and bleaching agents used in the manufacturing of pads or pantyliners can cause cervical cancer.
• Female consumers in developed regions adopt organic feminine hygiene products due to their health benefits and vendors in the sanitary napkins market steadily focus on innovating and upgrading their product portfolio.
• Hence, most manufacturers are capitalizing on the perception of quality in the form of new and better packaging, indicating the increasing relevance of natural products.

Leading trends influencing the market 

• The emergence of menstrual cups will be one of the critical sanitary napkin market trends. 
• The introduction of menstrual cups led to a steady shift in the preference pattern of the users.
• The lesser chance of infection is a major reason for the increased use of menstrual cups. 
• Several vendors shift toward manufacturing menstrual cups as they are durable and easy to dispose of.
• The growing consumer interest in menstrual cups is a significant sanitary napkin market trend that has been supporting the market growth.

Major challenges hindering the market growth

• Rising number of counterfeit products is a major challenge for the global sanitary napkins market share growth during the forecast period.
• The introduction of counterfeit products such as sanitary pads is a growing threat to the market stakeholders as they are reasonably available in the market. 
• Counterfeit products are more affordable for consumers and not just a financial and image loss to vendors in the market but also a major health concern to the users as more often they are manufactured using cheap quality raw materials.
• Hence, the existence of counterfeit products is significantly eating up the share of market vendors.

Insights on market drivers, trends, & challenges, and forecast period(2021 to 2026)- Request a sample report!

What are the key data covered in this Sanitary Napkins Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the sanitary napkins market between 2022 and 2026
• Precise estimation of the size of the sanitary napkins market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the sanitary napkins market industry across North America, APAC, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of sanitary napkins market vendors

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The feminine hygiene products market is estimated to grow at a CAGR of 5.72% between 2022 and 2027. The size of the market is forecast to increase by USD 11,407.53 million. This report extensively covers market segmentation by distribution channel (offline and online), product (sanitary napkins, tampons, pantyliners, menstrual cups, and feminine hygiene wash), and geography (Europe, North America, APAC, South America, and Middle East and Africa). The aggressive marketing by vendors is the factor driving the global feminine hygiene products market growth.

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Table of contents 

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2021 

• 3.4 Market outlook: Forecast for 2021-2026
• Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 18: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Distribution Channel

• 5.1 Market segments 
• Exhibit 25: Chart on Distribution Channel - Market share 2021-2026 (%)
• Exhibit 26: Data Table on Distribution Channel - Market share 2021-2026 (%)

• 5.2 Comparison by Distribution Channel 
• Exhibit 27: Chart on Comparison by Distribution Channel
• Exhibit 28: Data Table on Comparison by Distribution Channel

• 5.3 Offline - Market size and forecast 2021-2026
• Exhibit 29: Chart on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Chart on Offline - Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on Offline - Year-over-year growth 2021-2026 (%)

• 5.4 Online - Market size and forecast 2021-2026
• Exhibit 33: Chart on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Data Table on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 35: Chart on Online - Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Online - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Distribution Channel
• Exhibit 37: Market opportunity by Distribution Channel ($ million)

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 38: Chart on Product - Market share 2021-2026 (%)
• Exhibit 39: Data Table on Product - Market share 2021-2026 (%)

• 6.2 Comparison by Product 
• Exhibit 40: Chart on Comparison by Product
• Exhibit 41: Data Table on Comparison by Product

• 6.3 Menstrual pads - Market size and forecast 2021-2026
• Exhibit 42: Chart on Menstrual pads - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on Menstrual pads - Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on Menstrual pads - Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on Menstrual pads - Year-over-year growth 2021-2026 (%)

• 6.4 Pantyliners - Market size and forecast 2021-2026
• Exhibit 46: Chart on Pantyliners - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on Pantyliners - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on Pantyliners - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Pantyliners - Year-over-year growth 2021-2026 (%)

• 6.5 Market opportunity by Product 
• Exhibit 50: Market opportunity by Product ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 51: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation 
• Exhibit 52: Chart on Market share by geography 2021-2026 (%)
• Exhibit 53: Data Table on Market share by geography 2021-2026 (%)

• 8.2 Geographic comparison 
• Exhibit 54: Chart on Geographic comparison
• Exhibit 55: Data Table on Geographic comparison

• 8.3 North America - Market size and forecast 2021-2026
• Exhibit 56: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 57: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 58: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 59: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 8.4 APAC - Market size and forecast 2021-2026
• Exhibit 60: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 61: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 62: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 63: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 8.5 Europe - Market size and forecast 2021-2026
• Exhibit 64: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 65: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 66: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 67: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 8.6 South America - Market size and forecast 2021-2026
• Exhibit 68: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 69: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 70: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 71: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 8.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 72: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 73: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 74: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 75: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 8.8 US - Market size and forecast 2021-2026
• Exhibit 76: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 77: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 78: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 79: Data Table on US - Year-over-year growth 2021-2026 (%)

• 8.9 China - Market size and forecast 2021-2026
• Exhibit 80: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 81: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 82: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 83: Data Table on China - Year-over-year growth 2021-2026 (%)

• 8.10 UK - Market size and forecast 2021-2026
• Exhibit 84: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 85: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 86: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 87: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 8.11 Germany - Market size and forecast 2021-2026
• Exhibit 88: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 89: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 90: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 91: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 8.12 Japan - Market size and forecast 2021-2026
• Exhibit 92: Chart on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 93: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 94: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 95: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 8.13 Market opportunity by geography 
• Exhibit 96: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers 

• 9.2 Market challenges 

• 9.3 Impact of drivers and challenges 
• Exhibit 97: Impact of drivers and challenges in 2021 and 2026

• 9.4 Market trends 

10 Vendor Landscape

• 10.1 Overview 

• 10.2 Vendor landscape 
• Exhibit 98: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption 
• Exhibit 99: Overview on factors of disruption

• 10.4 Industry risks 
• Exhibit 100: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered 
• Exhibit 101: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 102: Matrix on vendor position and classification

• 11.3 Aisle 
• Exhibit 103: Aisle - Overview
• Exhibit 104: Aisle - Product / Service
• Exhibit 105: Aisle - Key offerings

• 11.4 Edgewell Personal Care Co 
• Exhibit 106: Edgewell Personal Care Co - Overview
• Exhibit 107: Edgewell Personal Care Co - Business segments
• Exhibit 108: Edgewell Personal Care Co - Key news
• Exhibit 109: Edgewell Personal Care Co - Key offerings
• Exhibit 110: Edgewell Personal Care Co - Segment focus

• 11.5 Fieldstore Ltd 
• Exhibit 111: Fieldstore Ltd - Overview
• Exhibit 112: Fieldstore Ltd - Product / Service
• Exhibit 113: Fieldstore Ltd - Key offerings

• 11.6 GladRags 
• Exhibit 114: GladRags - Overview
• Exhibit 115: GladRags - Product / Service
• Exhibit 116: GladRags - Key offerings

• 11.7 Hengan International Group Co. Ltd.
• Exhibit 117: Hengan International Group Co. Ltd. - Overview
• Exhibit 118: Hengan International Group Co. Ltd. - Business segments
• Exhibit 119: Hengan International Group Co. Ltd. - Key offerings
• Exhibit 120: Hengan International Group Co. Ltd. - Segment focus

• 11.8 Kimberly Clark Corp. 
• Exhibit 121: Kimberly Clark Corp. - Overview
• Exhibit 122: Kimberly Clark Corp. - Business segments
• Exhibit 123: Kimberly Clark Corp. - Key news
• Exhibit 124: Kimberly Clark Corp. - Key offerings
• Exhibit 125: Kimberly Clark Corp. - Segment focus

• 11.9 Ontex BV 
• Exhibit 126: Ontex BV - Overview
• Exhibit 127: Ontex BV - Product / Service
• Exhibit 128: Ontex BV - Key news
• Exhibit 129: Ontex BV - Key offerings

• 11.10 The Procter and Gamble Co. 
• Exhibit 130: The Procter and Gamble Co. - Overview
• Exhibit 131: The Procter and Gamble Co. - Business segments
• Exhibit 132: The Procter and Gamble Co. - Key news
• Exhibit 133: The Procter and Gamble Co. - Key offerings
• Exhibit 134: The Procter and Gamble Co. - Segment focus

• 11.11 Unicharm Corp. 
• Exhibit 135: Unicharm Corp. - Overview
• Exhibit 136: Unicharm Corp. - Business segments
• Exhibit 137: Unicharm Corp. - Key offerings
• Exhibit 138: Unicharm Corp. - Segment focus

• 11.12 Veeda 
• Exhibit 139: Veeda - Overview
• Exhibit 140: Veeda - Product / Service
• Exhibit 141: Veeda - Key offerings

12 Appendix

• 12.1 Scope of the report 

• 12.2 Inclusions and exclusions checklist
• Exhibit 142: Inclusions checklist
• Exhibit 143: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 144: Currency conversion rates for US$

• 12.4 Research methodology 
• Exhibit 145: Research methodology
• Exhibit 146: Validation techniques employed for market sizing
• Exhibit 147: Information sources

• 12.5 List of abbreviations 
• Exhibit 148: List of abbreviations 

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