EL SEGUNDO, Calif., Nov. 21, 2016 /PRNewswire/ -- Sanrio and The Humane Society of the United States are collaborating on a special project that lets you shop for a good cause this holiday season! Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, has teamed up with The Humane Society of the United States to offer limited edition tote bags for the National Day of Giving on November 29th. Also known as #GivingTuesday, the National Day of Giving takes place on the Tuesday after Thanksgiving and is a global day of giving back.
Sanrio's small gift, big smile philosophy supports the National Day of Giving concept of making a purchase that benefits those in need by offering limited edition canvas tote bags featuring two characters – Pompompurin®, a golden retriever dog with a brown beret and Chococat®, a curious little black cat. The supercute totes will retail for $30, with $6 of each sale going to The Humane Society to benefit animals in need. Whether you're a dog person or a cat person, Sanrio lover or animal advocate (or all of the above!), everyone can give back with the purchase of the totes at select Sanrio stores, online at www.sanrio.com and at Centinela Feed & Pet Supplies retail stores throughout Los Angeles, CA, from November 29 thru January 31, 2017.
In addition to the tote bags, the Hello Kitty Cafe has created two special edition Chococat and Pompompurin cookies for the collaboration. The sweet treats will retail for $5, with $1 from each cookie sale going to The Humane Society. Available exclusively at the Hello Kitty Cafe Pop-Up Container at the Irvine Spectrum Center in Irvine, CA, the cookies will be available on the National Day of Giving through January 31, 2017.
Spreading smiles through small gifts is at the core of the Sanrio brand, and what better gift to give this season than one that gives back to help animals in need. To celebrate the collaboration of Sanrio and The Humane Society of the United States, Centinela Feed & Pet Supplies in Redondo Beach, CA, will also be hosting an all day, in-store event on Saturday December 3. Guests are invited to bring their pets and take part in activities, photo opportunities and meet and greets with Chococat and Pompompurin.
High resolution images available upon request
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.
About The Humane Society of the United States
The Humane Society of the United States is the nation's largest and most effective animal protection organization. The Humane Society and their affiliates provide hands-on care and services to more than 100,000 animals each year, and professionalize the field through education and training for local organizations. They are the leading animal advocacy organization, seeking a humane world for people and animals alike and are driving transformational change in the U.S. and around the world by combating large-scale cruelties such as puppy mills, animal fighting, factory farming, seal slaughter, horse cruelty, captive hunts and the wildlife trade.
Sanrio Contact: Orsi Public Relations
Dyann Hawkins/Racine Diaz (323) 874-4073
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