Santaro Announces Exclusive Distribution Agreements with Internet Cafe Chains

Mar 28, 2013, 08:00 ET from Santaro Interactive Entertainment Company

BEIJING, March 28, 2013 /PRNewswire/ -- Santaro Interactive Entertainment Company (OTCQB: STIE) (the "Company" or "Santaro") has confirmed that it has entered into exclusive revenue-sharing distribution agreements for Santaro's game platform with three Internet cafe chains in Chengdu, the capital of Sichuan Province. The three Internet cafe chains are: Chengdu Space Time Engine Network Technology Co., Ltd., Sichuan Star Network Co., Ltd., and Sichuan LZSH Network Technology Co., Ltd. The agreements secure the participation in the distribution of the games on by a minimum of 2,000 internet cafes in Chengdu and other cities in Sichuan. The agreement covers all of the third-party and self-developed games on, including board and card games. The Internet cafes will make the games on the Santaro platform,, available to the Internet cafe users by putting screensaver videos, desktop icons, browser ads, popup ads and internal software integrated directly into the users' computers. In addition to the province of Sichuan, the agreements allow distributions of the platform to the Internet cafes located in the Provinces of Yunnan, Guizhou and Henan and the city of Chongqing.

Pursuant to the agreement, the Internet cafe chains located within the Chengdu metropolitan region will share 45% of the platform's monthly revenue, and 40% if located outside of the region. 

Mr. Zhilian Chen, Santaro's Founder and Chairman added: "A huge number of gamers in China play online games through Internet cafe networks. We believe that this agreement will provide a great boost to the platform, as it significantly enhances Internet cafe users' direct access to Santaro's platform. Sichuan and the surrounding provinces have thousands of very popular Internet cafes, and we are very excited that our online game platform will feature directly on their computers."

About Santaro Interactive Entertainment Company

Santaro Interactive Entertainment Company primarily designs, develops and operates 3D online games, including web-based Massive Multiplayer Online Role-Playing Games (MMORPGs). Santaro's main focus is on digital interactive entertainment products, primarily in developing and operating web-based multiplayer online games, based on its proprietary SOUL game engine and game development platform. For those unfamiliar with these complex virtual games, typically players spend weeks, even months, in a multiplayer online role-playing environment, adopting the role of a particular character - a warrior or a sorcerer, for example - developing skills and weapons, and engaging adversaries in a series of missions or combats.

Forward-Looking Statements

This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities and Exchange Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended and such forward looking statements are intended to be covered by the safe harbors created thereby. These forward-looking statements can be identified by terminology such as "will," "expects," "future," "plans," "believes" and similar statements. Investors are cautioned that all forward-looking statements involve risks and uncertainties.

All statements other than statements of historical fact in this announcement are forward-looking statements, including but not limited to the Company's limited operating history, the Company's ability to protect its proprietary information; changes in China's economic, political or social conditions or government policies, and other risks detailed in the Company's filings with the U.S. Securities and Exchange Commission.

These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations, assumptions, estimates and projections about the Company and the industry. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or to changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, management cannot assure the public that their expectations will turn out to be correct, and investors are cautioned that actual results may differ materially from the anticipated results.


SOURCE Santaro Interactive Entertainment Company