Sanya Announced the Winners of Sanya Hearts to Hearts Global Recruitment Campaign

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Oct 02, 2016, 11:22 ET

NEW YORK, Oct. 2, 2016 /PRNewswire/ -- Lasting for more than 4 months since it was kicked off on May 20, 2016, Sanya Hearts to Hearts Campaign finally wrapped up its Free Trip Competition Stage on Sep. 30^th, 2016. Luke Campbell Charny from UK, Irina Vizner from Russia, Nastja Novak from Slovenia, Alfonso Maestro Garcia from Spain, Anna Kathryn Delaney from Canada, and Shenequa Lateeia (Tia) Johnson from USA, were announced as the winners of Sanya Hearts to Hearts Campaign via Sanya's official social media platforms on October 1^st, 2016.

What awaits them ahead is a 15-day all-inclusive refreshing trip in Sanya, where they are going to visit famous attractions, taste local food, and experience the enchanting Chinese culture. During the trip, they are supposed to capture their wonderful moments in Sanya and spread them online to create a buzz; and they are also expected to accomplish the designated tasks to promote Sanya; in the end of the trip, the one with the best performance during the trip will be awarded USD 30,000 cash prize to recognize his/her efforts in introducing Sanya to the world. The cash prize winner will be selected based on the social media performance as well as the Sanya judgments' assessment on the UGC contents.

Since May 20^th of this year, the launch day of the campaign, Sanya started to be put under the spotlight and increasingly attracted fans across the globe with its 3 campaign phases: Recruiting Phase (May 20^th-Sep. 20^th, 2016) to invite global travelers to sign up for the free trip competition; Free Trip Prize Phase (Sep. 21^st-30^th, 2016) to select the winners via a series of online contests for a free trip to Sanya; and Final Cash Award Phase (Oct. 1^st- Nov. 2^th, 2016) to select the best of the best from the free trip winners as the final cash prize winner. Hosted by Sanya Tourism Development Commission (STDC), the campaign aims to raise the awareness and recognition of Sanya as a seaside destination on the international stage and so far the social influence brought from contestants' online seeding is far beyond expectation. Next to come is the most exciting part of this campaign – the 15-day experience trip starting from Oct. 20^th, 2016 as well as the final cash prize competition starting from Oct. 1^st, 2016. The final Cash Award winner will be announced on the celebration event on Nov. 2^th at Sanya.