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This study details the main highlights of the São Paulo AWS Summit 2013 that was held July 30 and attended by nearly 3,000 people. Topics include new services, success stories, and key takeaways. The AWS Marketplace and its services are highlighted, as well as two products, Glacier and Trusted Advisor. Three case studies are also presented. The companies discussed are Magazine Luiza, Redo Globo, and Grupo Abril.
On 30 July, Amazon Web Services (AWS) hosted the São Paulo AWS Summit 2013. This one-day event was designed to provide information on AWS services to developers and technical leaders. Three thousand people attended the event, almost tripling the number of 2012 attendees.
Twenty AWS partners were event sponsors. Customer business cases were presented during morning and afternoon sessions.
The main message AWS wanted to deliver was that cloud computing is already a reality and AWS has several services available to Latin America (LATAM). Currently, the company has clients in LATAM and more than partners.
Furthermore, AWS wanted to show that its services are also for enterprise companies, not just start-ups. To accomplish their goal, AWS presented several significant success stories such as Magazine Luiza, Rede Globo, and Grupo Abril.
AWS aligned its services with customers' main concerns about technology:
•AWS has very competitive prices (the customer will pay just what is used).
•AWS' services are flexible (it is easy to increase or decrease the services according to customers needs).
AWS announced that it is studying solutions to offer its services in local current payment for Brazilian companies. The company received several requests from prospective clients about this. AWS informed attendees that it is is receiving X new accounts per month.
São Paulo AWS Summit 2013
The AWS Summit 2013 in São Paulo received more than X registrations.
•With approximately X attendees, the numbers for the 2013 event were almost tripled compared to 2012.
•Most of the attendees were clients' technical users, but there were also decision makers from partners and clients.
•AWS has X partners in Latin America (versus about X partners in 2012). Partners from Brazil total X.
•AWS announced that it is studying solutions to offer its services in local current payment for Brazilian companies.
•Based on information gathered from the registrations, about X% were not AWS clients (until the event date).
•The main objective of this year´s event was to emphatize that cloud is not just an opportunity anymore, it is already a reality.
•In 2013, the company launched X new update services.
•All track sessions included success cases presented by clients.
The event had 20 technical sessions divided in 5 breakout tracks:
This track was for new users and the company presented the most popular AWS services such as simple email service, simple queue service, and notification services.
This track was for advanced users and AWS introduced new services such as AWS OpsWorks, Redshift, DynamoDB, and Elastic MapReduce.
AWS presented processes and services that optimize performance and reduce costs.
AWS showed how some services such as backup and disaster recovery work.
The company explained how it delivers high-availability architectures to its clients.
Table of Contents
Executive Summary 3
São Paulo AWS Summit 2013 Analysis 5
Glacier, Trusted Advisor, and AWS Marketplace 8
Success Stories 12
Key Takeaways 16
The Frost & Sullivan Story 19