WALLDORF, Germany, Nov. 23, 2010 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced it has been positioned by Gartner Inc. in the leaders quadrant of the "Magic Quadrant for Data Integration (DI) Tools"(1) report. SAP is recognized as a market leader for both its "ability to execute" and its "completeness of vision."

(Logo:  http://photos.prnewswire.com/prnh/20050310/SFTH009LOGO-a)

According to the Gartner report, "Contemporary pressures are leading to an increased investment in data integration in all industries and geographic regions. Business drivers, such as the imperative for speed to market, the agility to change business processes and models, and the desire to detect and harness patterns and capture events are forcing organizations to manage their data assets differently. Simplification of processes and the IT infrastructure is necessary to achieve transparency, and transparency requires a consistent and complete view of the data, which represents the performance and operation of the business. Data integration is a critical component of an overall enterprise information management (EIM) strategy and information infrastructure that can address these data-oriented issues."

In the past year, SAP has noted very strong market growth and increased customer adoption for its solutions for enterprise information management that are recognized by customers as easy to implement and use. The data integration solutions – part of SAP solutions for EIM – help organizations deliver integrated, accurate and timely data (both structured and unstructured) across the enterprise. SAP provides enterprise-class data integration solutions that support the needs of a heterogeneous data environment with connectivity to virtually any data source. With products for data services, data integration, data federation, metadata management, process integration, data replication and more, the portfolio brings customers a reliable data foundation and a breadth of functionality for offering users trusted information on demand.

For more information on SAP solutions for EIM, visit: www.sap.com/solutions/enterprise-information-management.

(1) Gartner "Magic Quadrant for Data Integration Tools" by Ted Friedman, Mark A. Beyer, Eric Thoo, Nov. 19, 2010.

About the Magic Quadrant

The Magic Quadrant is copyrighted 2010 by Gartner Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

SOURCE SAP AG