Sara Lee® Bread Expands Half Loaf Line with Three New Flavors - 100% Whole Wheat, Sourdough and Hawaiian

Half the Loaves, Double the Flavor

HORSHAM, Pa., Oct. 1, 2025 /PRNewswire/ -- Bimbo Bakeries USA announced the expansion of its Sara Lee^® Half Loaf line with three new flavorful additions: Sara Lee^® 100% Whole Wheat Half Loaf, Sara Lee^® Sourdough Half Loaf and Sara Lee^® Hawaiian Half Loaf. The new varieties join the existing Sara Lee^® White, Honey Butter, and 9 Grain Half Loaves, providing consumers with more delicious options in a perfectly sized loaf designed for smaller households.

"Our new Sara Lee^® 100% Whole Wheat Half Loaf, Sourdough Half Loaf and Hawaiian Half Loaf give shoppers delicious flavors they crave in a portion size that works for smaller households. It's the taste you love, in a smaller serving," said Nick Pitone, Senior Brand Manager at Sara Lee^® Bread.

The New Varieties:

• Sara Lee^® 100% Whole Wheat Half Loaf – Hearty and richly textured, this loaf delivers 13 grams of whole grain per slice for everyday meals or any time you crave something wholesome.
• Sara Lee^® Sourdough Half Loaf – Soft, tangy, and deliciously classic, this loaf brings the signature sourdough flavor to sandwiches, toast, and your favorite snacks.
• Sara Lee^® Hawaiian Half Loaf – Sweet, pillowy, and irresistible, this loaf brings tropical flavor to everyday meals and snacks.

Sara Lee^® Half Loaves are crafted with the same great taste and soft texture consumers know and love, but in a smaller size that helps reduce food waste and adds flexibility to your bread choices. All Sara Lee^® Half Loaves are baked without high fructose corn syrup, artificial colors, or flavors.

The new Sara Lee^® 100% Whole Wheat, Sourdough and Hawaiian Half Loaves will be available at Walmart and other retailers nationwide, beginning in October 2025 for a suggested retail price of $2.49.

For more information, visit SaraLeeBread.com or follow us on Instagram and Facebook.

About Bimbo Bakeries USA
Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of 20,000+ U.S. associates operates more than 50 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Arnold^®, Artesano^®, Ball Park^®, Bimbo^®, Boboli^®, Brownberry^®, Entenmann's^®, Little Bites^®, Marinela^®, Mrs. Baird's^®, Oroweat^®, Sara Lee^®, Stroehmann^® and Thomas'^®. BBU is owned by Mexico's Grupo Bimbo, S.A.B de C.V., the world's largest baking company with operations in 35 countries.

SOURCE Bimbo Bakeries USA