Saraiva Appoints Michel Jacques Levy as Executive Director of Saraiva Group

Oct 21, 2013, 09:20 ET from Saraiva S.A.

SAO PAULO, Oct. 21, 2013 /PRNewswire/ -- Saraiva [BM&FBovespa: SLED3; SLED4] today announced the appointment of Michel Jacques Levy as Saraiva's Managing Director, effective on November 4, 2013. Mr. Levy will share the management and leadership of the company with Mr. Jorge Saraiva Neto, Chief Executive Officer.

"We are pleased to have Michel Jacques Levy join our senior leadership team, to help drive our value-creation strategy and achieve our main goals. Mr. Levy brings 33 years of work experience to Saraiva. Most recently, he was CEO of Microsoft Brazil, where he continued his established track record of growing businesses, complex in highly competitive markets," commented Mr. Jorge Saraiva Neto, Chief Executive Officer of Saraiva Group.

"I am excited to join the senior management team at Saraiva. This group has an excellent track record of building and strengthening Saraiva's services to meet and exceed the high expectations of your customers. With the ultimate goal of delivering the value our shareholders expect, my immediate focus will be on getting to know the entire team diving deeply into our products and services to learn more about our customers, working directly with our business units leaders," commented Michel Jacques Levy.

"We will work closely with the Board as we continue the strategic review process to identify the best approaches for the Company and its shareholders. The executive management changes announced aim to strengthen Saraiva's organizational structure and better prepare the Company for the opportunities and challenges of the education and retail markets," commented Mr. Jorge Saraiva Neto.

Michel Jacques Levy, earned a bachelor's degree in Civil Engineering from Universidade de Sao Paulo, and a master's degree from Stanford University (USA), Levy has broad experience in the technology and telecommunications industries. In the 80s, he founded and ran the CompuMarketing Group, which operated in the IT and software distribution areas. He served as the general manager of Promon Engenharia, operations officer of BCP Telecomunicacões, and general manager of the paging company of Motorola in Brazil. Before being appointed CEO of Microsoft Brazil in October 2006, Levy held the position of COO of TIM, one of Brazil's largest mobile phone operators.

Luciana Doria Wilson
Phone: +55 (11) 3613-3263

Anna Melloni
Phone: +55 (11) 3933-2476


Saraiva, company focused on education, culture and entertainment, operates its retail business through a multichannel concept with a wide range of products and services. The company conducts its online business through, which operation is fully integrated with the physical stores chain, with a nationwide footprint. The company also publishes and distributes content, primarily focused on education, in print and digital formats and through Learning Systems, covering from pre-school to university and publishes also technical and professional content.

SOURCE Saraiva S.A.