Saturday Smack Down at San Rafael Circle K Alcopop-Free Zone™ Rally Targets Canal Neighborhood Alcopop Seller

Jan 25, 2013, 14:00 ET from Alcohol Justice

SAN RAFAEL, Calif., Jan. 25, 2013 /PRNewswire-USNewswire/ -- Alcohol Justice is reporting that youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone will demonstrate tomorrow in front of a Canal Neighborhood business to encourage it to voluntarily end the sale of youth-attractive alcopops.



What: Rally, Community Event, Music, BMX Demo, Free Food, Contests, Prizes

When: Saturday, January 26, 2013, 12-4 PM

Where: Circle K (convenience store and gas station), 981 Francisco Blvd. East, San Rafael, CA 94901 

Who: Invited Speakers:

  • Jorge Castillo, Advocacy Director Alcohol Justice
  • Gilberto Leon, MC, Bay Area TV Reporter
  • Joe Feria, Youth For Justice
  • Jessica Sanchez, Youth For Justice
  • Greg Brockbank, former San Rafael City Councilmember

Entertainment: Enriching Lives Through Music
Food: Churro Station                                                    


  • Albert Park Neighborhood Alliance
  • Alcohol Justice
  • Baja Tires
  • Being Adept
  • Canal Welcome Center
  • Families for Safer Schools
  • Healthy Marin Partnership
  • Healthy Novato
  • La Plaza Market
  • Luna Travel
  • Marin County Board of Supervisors
  • Marin County Advisory Board on Alcohol & Other Drug Problems
  • Marin County Dept. of Health & Human Services Prevention Hub
  • Marin County Pharmacists Association
  • Marin YMCA
  • Marin County Youth Court
  • Novato Blue Ribbon Coalition for Youth
  • Novato City Council
  • Novato Friday Night Live
  • Novato Police Department
  • Novato Youth Council
  • James Edwards Olmos
  • Oscar's Tacos
  • Paradise Markets
  • Perry's Deli
  • Pharmacist Planning Service, Inc.
  • Picante Restaurant
  • Salon Mirsa
  • San Rafael City Council
  • Santa Margarita Neighborhood Association
  • San Rafael Community Coalition
  • Sober Living in Mill Valley
  • Taqueria Mi Familia
  • Tiburon Town Council
  • Twin Cities Coalition for Healthy Youth
  • United Markets
  • Youth Leadership Institute
  • Youth for Justice

Youth-attractive alcopops, or flavored malt beverages (FMBs):

  • Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
  • Are packaged in brightly-colored cans, similar to energy drinks
  • Are priced low enough to effectively target underage drinkers, especially young women
  • Can be shelved wherever beer is available - including convenience stores and gas stations
  • Come in "binge in a can" supersized 24 oz. single-serving containers with 12 percent alcohol – the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
  • Encourage underage consumption leading to serious alcohol-related harm

Media Availability: For interviews please contact Jorge Castillo 213 840-3336

For More Information:

CONTACT: Jorge Castillo 213 840-3336
Maite Duran 415 717-1099
Michael Scippa 415 548-0492

SOURCE Alcohol Justice