Saudi Arabia Fragrance Market Report: 2022-2030: Surging Demand for Custom-made, Natural, and Eco-friendly Fragrances & Adoption of Social Media Strategies for Brand Promotion

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Oct 19, 2022, 13:45 ET

DUBLIN, Oct. 19, 2022 /PRNewswire/ -- The "Saudi Arabia Fragrance Market Report: By Category, Product Type, Gender - Industry Analysis and Growth Forecast to 2030" report has been added to ResearchAndMarkets.com's offering.

The Saudi Arabian fragrance market is expected to reach $3,500.9 million by 2030 from $2,049.7 million in 2021, with a CAGR of 6.1% from 2021 to 2030

The market is being pushed by the expanding significance of grooming, as well as the growing number of gym-goers. Saudi Arabia is among the most-significant markets for cosmetics and fragrances in the Middle East because of its sizable economy.

With the rise of the e-commerce industry, the Saudi Arabian fragrance market growth is likely to accelerate over the next decade. The internet is playing a significant role in raising the consumer awareness of scent items. Numerous platforms, such as Facebook, Instagram, Twitter, and Snapchat, register the highest usership in the region from Saudi Arabia.

Ajmal Perfumes teamed with SAP SE, a multinational technology business, to promote digital transformation in September 2021. The firm would operate on the RISE, on the SAP S/4HANA real-time business suite, with the platform of SAP, and with the SAP SuccessFactors human experience management suite, increase staff experience, in collaboration with channel partner Accely.

Other key players are Al Majed 4Oud Company, Bath & Body Works Direct Inc., Candle-Lite Company LLC, Johnson & Johnson, Rasasi Perfumes Industry LLC, The Procter & Gamble Company, Christian Dior SE, Unilever Group, Victoria's Secret & Co., Arabian Oud, and Abdul Samad Al Qurashi.

Key Findings of Saudi Arabia Fragrance Market Report

Shower gels, shampoos, body lotions, and shaving creams are all examples of cosmetics and personal care items that contain fragrant chemicals. Thus, the rising consumer fascination with health and wellness has created a new potential for scent development. While purchasing personal care items, people consider an attractive smell to be a significant element.
A successful scent is also one that favorably reflects the company and ideally caters to the target users from a marketing standpoint. As a result, the majority of the personal care firms are reinventing their products by employing pleasant and organic aromatic components, which boosts the Saudi Arabian fragrance market advance.
Perfumes are worn by both men and women, and they express the wearer's style, uniqueness, and personality. Due to the changes in taste, people in Saudi Arabia are shifting to Western brands, which are setting up shop in the kingdom, thus contributing to the expansion of the fragrance industry.
Women consider perfumes an important part of their identity. With the rise of the female workforce, scents are becoming more fashionable. Ladies love fragrance, and they are one of the most-important and appealing personal grooming accessories for them.
Men are also becoming more interested in scented items. Fragrances increase self-esteem and have a positive impact on the overall perception. Some men apply perfume to enhance their sense of personal hygiene, while others do it merely to emit a pleasing odor. As a result of the shifting view to scents being an important aspect of personal care among adult males, there has been a rise in the demand for them.
In the Saudi Arabian fragrance market, luxury goods accounted for roughly 80% of the total sales in 2021. Because of the high levels of income and the country's thriving oil & gas and BFSI industries, Saudi Arabia is one of the world's fastest-growing economies.

Company Profiles

Abdul Samad Al Qurashi
Arabian Oud
Mahmood Saeed Limited Company
Christian Dior SE
Al Majid 4Oud Company
Marico Limited
Johnson & Johnson
Elemis Ltd.
Nuxe Inc.
Beiersdorf AG
The Procter & Gamble Company
Bath & Body Works Direct Inc.
Candle-Lite Company LLC
Rituals Cosmetics Enterprise BV
Rasasi Perfumes Industry LLC
Unilever Group
Victoria's Secret & Co.

Key Topics Covered:

Chapter 1. Research Background

Chapter 2. Research Methodology

Chapter 3. Executive Summary

Chapter 4. Voice of Industry Experts/KOLs

Chapter 5. Market Indicators
5.1 Rising Disposable Income of People
5.2 Percentage Share of Age Group of 15-40 Years in Total Population
5.3 Increased Expenditure on Advertisement

Chapter 6. Definition of Market Segments
6.1 By Category
6.1.1 Luxury
6.1.1.1 By region
6.1.2 Mass
6.2 By Product Type
6.2.1 Perfumes
6.2.1.1 Parfum or de parfum
6.2.1.2 Eau de parfum
6.2.1.3 Eau de toilette
6.2.1.4 Eau de cologne
6.2.1.5 Others
6.2.2 Body Oils
6.2.3 After Shaves
6.2.4 Candles
6.2.5 Fragrance Sets
6.2.6 Body Wash
6.2.7 Body Creams/Lotions
6.3 By Gender
6.3.1 Men
6.3.2 Women
6.3.3 Unisex
6.4 Distribution Channel
6.4.1 Grocery/Department Store
6.4.2 Supermarket/Hypermarket
6.4.3 Multi-Branded Retail Store
6.4.4 Online
6.4.5 Direct
6.4.6 Others
6.5 Age Group

Chapter 7. Industry Outlook
7.1 Market Dynamics
7.1.1 Trends
7.1.1.1 Surging demand for custom-made, natural, and eco-friendly fragrances
7.1.1.2 Adoption of social media strategies for brand promotion
7.1.2 Drivers
7.1.2.1 Increased number of gym-goers
7.1.2.2 Rising importance of personal hygiene and grooming
7.1.2.3 Innovation in cosmetic and personal care products with fragrance
7.1.3 Impact Analysis of Drivers on Market Forecast
7.1.4 Restraints
7.1.4.1 Use of harmful ingredients
7.1.4.2 Uncertainties in availability of raw materials
7.1.5 Impact Analysis of Restraints on Market Forecast
7.2 Impact of COVID-19
7.3 Value Chain Analysis
7.4 Porter's Five Forces Analysis

Chapter 8. Saudi Arabia Market Size and Forecast
8.1 Overview
8.2 Fragrance Market Revenue, by Category (2015-2030)
8.2.1 Luxury Fragrance Market Revenue, by Region (2015-2030)
8.3 Fragrance Market Revenue, by Product Type (2015-2030)
8.4 Fragrance Market Revenue, by Gender (2015-2030)

Chapter 9. Competitive Landscape
9.1 List of Market Players and Their Offerings
9.2 Market Share Analysis of Key Players
9.3 Recent Strategic Developments of Market Players
9.3.1 Product Launches
9.3.2 Mergers, Collaboration & Acquisitions

For more information about this report visit https://www.researchandmarkets.com/r/a5ff3o