Saudi Princess, Global Internet Mogul Launch Groundbreaking Partnership to Connect Cultures, Empower Women

Nov 09, 2015, 06:03 ET from Sora Saud

NEW YORK, Nov. 9, 2015 /PRNewswire/ -- Saudi royal, Princess Sora Saud and Loren Ridinger, Senior Executive Vice President of Internet retailing giant Market America | SHOP.COM and creator of the exquisite jewelry line Loren Jewels, announce today the launch of their joint fine jewelry collection, Sora by Loren Jewels. This historic partnership establishes Princess Sora as the first woman of royal Saudi descent to launch a jewelry business in the U.S.

Loren Jewels is considered a must-have by Hollywood's elite, among them, Eva Longoria, Kim Kardashian, Kris Jenner, Jennifer Lopez, Joel Madden, Swizz Beatz, Alicia Keys, Paulina Rubio and Marc Anthony are often seen wearing Loren's designs. Building on this success, each Sora by Loren Jewels piece is created to the highest possible standard and handcrafted using only the finest materials and most extraordinary gemstones in the world. The line is available exclusively at

"This collaboration with Princess Sora is perhaps my most notable one, highlighted by Sora's inimitable sense of style, eye for design details and progressive perspective," said Ridinger.

Bold and confident, Sora by Loren Jewels captures the movement, depth and sophistication of modern elegance while paying homage to the timeless grace of classic design. Pieces, ranging from earrings and rings to hair accessories, feature a variety of precious stones, fancy colored diamonds and more.

"Behind every piece of jewelry is a diverse, distinctive woman. I encourage everyone to embrace their unique style and be their most confident self," said Princess Sora Saud.

Sora By Loren Jewels began out of Ridinger's and Saud's desire to advocate for a world fueled by passion and purpose, a world where individuality is not only encouraged, but also embraced. Their friendship has evolved into a powerful partnership, and today, Ridinger and Saud aspire to introduce the world to more than jewelry.

"I hope to start a conversation that connects cultures and sheds light on the remarkable talent that exists in Saudi," said Princess Sora Saud. "This is only the beginning."

For more information, please contact:
Sarah Ruggiero, Communications Manager, Sora Saud, (347) 377-0107,

Anthony Akers, Public Relations Director, (336) 478-4134,

Princess Sora Saud is a Saudi Arabian entrepreneur and co-founder of the exclusive fine jewelry collection, Sora By Loren Jewels. She supports a wide range of humanitarian efforts and advocates for female empowerment and women in business. Sora studied at Saudi's Effat University and today, holds a degree in psychology from American University in Washington DC. Visit to learn more or join the conversation on Twitter and Instagram @SoraSaud.

Loren Jewels' ( extraordinary collection focuses on precious metals and gemstones including diamond, pearls, blue sapphire, Bakelite, tourmaline, rose quartz, emerald, black onyx and tanzanite. Crafted for the most discerning, Loren Jewels is the coveted jewelry brand with prices range from $750.00 to $100,000.00.

Loren Ridinger is the Senior Executive Vice President of Internet retailing giant Market America | SHOP.COM as well as the creator of the award-winning cosmetics line Motives®. Additionally, Loren is the creator of the solution oriented, personal care line, Fixx™ and founder of the jewelry collection Loren Jewels.

As an entrepreneur, social media influencer and leader in e-commerce, Loren is instrumental in shaping the online shopping landscape.  Loren shares her passion for empowering others to achieve their full potential through her popular blog,, which was as named as one of Forbes' Top 100 websites for women. She also conveys her award-winning style and fashion inspiration through her fashion blog, Loren connects with her fans via Facebook (, Instagram ( and Twitter (, where she has more than 970,000 followers.

Loren is an Internet mogul who has been changing the face of the beauty as well as Internet shopping for 20 years. Her impeccable style has established her as one of today's leading trendsetters.

Loren has been widely recognized for her outstanding achievements in business, fashion, beauty and philanthropy. She was named one of Vogue's Top 100 most influential women, honored by Cosmo for Latinas and Behind the Bench for her outstanding achievements and contributions to the business community, and recognized by Fashion Group International for her contribution to the fashion and beauty industry. Loren was named one of the top 50 most motivational people of the web and Twitter and named Woman Extraordinaire and a Top 50 Entrepreneur by Business Leader magazine. Haute Living Magazine recognized Loren as "Woman of Substance: Woman of the Year" for her outstanding qualities in leadership, business, and philanthropic work.

Loren's passion for helping others has led to her involvement with many charitable causes including Rally for Kids with Cancer, which she co-chaired with Eva Longoria; the American Heart Association, from whom she received the Big Heart Humanitarian Award;; the Make-a-Wish Foundation; the Jennifer Lopez Foundation; the Cystic Fibrosis Foundation; the Rush Philanthropic Arts Foundation; and many others.

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SOURCE Sora Saud