GLENDALE, Calif., Sept. 26, 2011 /PRNewswire/ -- Consumers looking for the best gas prices have good reason to first turn to their mobile device before turning into the gas station. With the latest YP(SM) app from AT&T Interactive, consumers now have quick access to nearby gas prices with an at-a-glance view of the "best" options for easy decision-making while on the go. The popular app's growing number of money-saving features also includes the ability to not only browse coupons and discounts nearby, but also share them via Facebook, Twitter, email and SMS.
With searches for "gas stations" doubling on the YP(SM) app over the past six months(i), the integration of gas prices is a natural step in navigating users toward nearby money-saving options.
"When looking for the 'best prices,' mobile users want an app that does the homework for them and makes it easy to quickly find, choose and get to a business that meets their needs," said David Williams, vice-president of product management at AT&T Interactive. "Gas is just one of many everyday essentials where a few simple factors: location, price and brand, brought together in a thoughtful design can help direct users toward smarter choices and quicker decisions."
Users can power-up with more money-saving features included in the YP(SM) app:
- Browse and find "best" gas options nearby
- A single tap on the "Gas Prices" icon now presents the nearest gas stations with a visual display of "best" and "good" options, based on price. Whether you fill up with "regular," "plus" or "premium" gas, the app has you covered.
- Personalize the app for instant access to gas prices and other local information
- Quickly view the "best" nearby prices of your preferred grade of gas or the prices at the closest stations. See nearby results for frequent searches: businesses, coupons and discounts, and local events on the app's homescreen.
- Utilize the convenient homescreen widget on Android™ devices
- Android device users will enjoy the YP(SM) "homescreen widget" offering quick access to search and browse popular business categories, check out deals, or find gas prices nearby.
- Find and share thousands of coupons and discounts via email, SMS, Facebook and Twitter
- Browse and redeem coupons from nearby businesses and also share your thrifty finds with friends. Save favorite offers in "My Stuff" and receive alerts before they expire.
The app to search, find and save locally
While consumers have many options to find gas prices and other sensible ways to save money, the YPmobile® portfolio of apps wraps together location, personalization, thousands of coupons and fast access to comprehensive information on millions of businesses, to serve as the ultimate mobile local guide.
Users can save even more by signing up for Deal of the Day offers through new in-app registration.
The latest YP™ app with gas prices is available for free download and is currently available in select app marketplaces. Visit us at http://yp.com for app details and availability across major mobile platforms.
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc., is an industry leader in creating local search products that encourage consumers to discover and engage with local businesses across three screens - online, mobile, and IPTV. YP.com, AT&T Interactive's flagship web property, attracts over 30 million monthly online unique visitors.(ii) YP.com is also accessed by millions of users each month via the mobile web. AT&T Interactive consumer apps have a pre-activation presence or have been downloaded through digital app stores on over 40 million mobile phones(iii). AT&T Interactive local search also offers people search through their YP.com and AnyWho.com properties which, through a third party provider, feature both reverse phone lookup and white pages search.
The YP Local Ad Network helps advertisers grow their business and distributes ads to a distinguished list of top publishers whose presence spans online, mobile and IPTV. AT&T Interactive's wide range of local ad products such as premium listings, performance-based advertising, and search engine marketing provides advertisers an opportunity to increase their presence among consumers who are looking for a local business.
AT&T Interactive products are supported by over 5,000 media consultants from AT&T Advertising Solutions and other resellers. To learn more visit www.adsolutions.att.com.
AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
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(i) Source: AT&T Interactive internal data, Sept. 2011
(ii) Source: AT&T Interactive internal data, Sept. 2011
(iii) Source: AT&T Mobility and AT&T Interactive internal data
SOURCE AT&T Inc.