Savile Row Society Announces Hard Launch for April 10, 2014
NEW YORK, April 9, 2014 /PRNewswire/ -- Savile Row Society (SRS).
Women shop and men buy
A case study from Wharton highlighted the following trends: (1) men require more consultation during shopping than women and need more help with product selection; (2) men are more loyal customers and less complex, requiring only two priorities – getting through check out quickly and the sales person's interest in helping them find the item they were seeking; (3) men also are significantly less loyal than women when shopping is difficult.
The SRS Team sought to make the shopping process easier. They built Savile Row Society (SRS), a men's personal shopping business on a digital platform.
A new way for men to buy clothes
Savile Row Society is designed to bridge the gap between men's reluctance to shop store-to-store and their desire to develop a high-quality wardrobe. SRS will be the sole destination for their clients' apparel needs. This is made possible by forging a personal relationship between their expert stylists and their members through SRS's seamless shopping experience. When a new member joins the website, he is assigned his very own personal stylist. Savile Row Society clients decide how they want to shop:
1. Visit the Showroom, meet your stylist in-person, try on a selection of products prepared for you or get fitted for made to measure.
2. Communicate online with your stylist through their personal shopping platform and buy products recommended just for you.
3. Shop by yourself online through 'The Closet', the SRS curated collection.
An incomparable collection
Savile Row Society's high-end menswear collection has been created to dress men from head to toe. They have everything from silk pocket squares to colorful bathing suits, cordovan leather shoes to classic quilted vests. To obtain this diversity, SRS has established partnerships with more than 50 brands. Among them you will find renowned institutions famous for the quality of their products, such as Barbour, Lacoste and Allen Edmonds. Along with their well-known brands, SRS strives to find exclusive brands that are not necessarily on the shelf of the regular big retailer such as VK Nagrani, Moore & Giles, and Hook and Albert. Finally, for their made to measure collection, Savile Row Society has access to fantastic fabrics (including those from the original Savile Row in London!) and their suits and shirts are entirely made in the U.S.
Discover Savile Row Society
Tailor your life
Media Contact:
Lisa Dolan
[email protected]
Phone: 347-878-7280
SOURCE Savile Row Society
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