Savings Bank of Maine Is Now The Bank of Maine

Bank Unveils New Brand Look and Feel, Launches First-of-Its-Kind Checking Account

May 16, 2011, 08:00 ET from The Bank of Maine

GARDINER, Maine, May 16, 2011 /PRNewswire/ -- Savings Bank of Maine today announced its official name change to The Bank of Maine. The new name is part of the bank's rebranding initiative, which features a redesigned logo and brand identity, a new easy-to-use website and the introduction of an innovative new checking account, The Promise Account. These latest changes come after a year of transformation for the 177-year-old bank.

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"At The Bank of Maine we're redefining who we are, what we do and how we do it," said John W. Everets, chief executive officer and chairman of the bank. "Our customers' needs are changing, and we are changing with them, improving and growing to meet those needs today and in the future."

In keeping with its mission of providing customers with top-quality banking products and services, The Bank of Maine is launching The Promise Account. This first-of-its-kind checking account was created to reward customers for their loyalty. The Promise Account features include:

  • Up to a $250 account bonus
  • 5 cent rewards on each transaction
  • Interest earned on the customer's balance
  • No monthly or transaction fees
  • No domestic ATM fees

More than some of its large out-of-state competitors, The Bank of Maine recognizes that its Maine customers are very conscious of paying unnecessary fees and want transparency, directness and respect in their banking operations.

The Bank of Maine's rebranding effort aims to personify these core values in the bank's Mainescape imagery, which is a visual representation of Maine's scenic beauty. The bank's new tagline, Honesty first, reflects the bank's mission.  

With 32 branches from York to Fort Kent and more than $830 million in assets and $124 million in capital, The Bank of Maine is solid. The bank plans to open its 33rd branch in Portland on June 27, 2011.

Customers interested in The Promise Account can sign up online at or visit a local branch.

About The Bank of Maine

The Bank of Maine, founded in 1834, is an FDIC-insured federally chartered savings bank with more than $830 million in assets. The bank offers a broad range of personal and business financial services through its 32 branches and 42 ATM sites located from York to Fort Kent. In addition to serving the needs of its customers, the bank and its charitable foundation have returned over $25 million to Maine communities, including contributions and grants. To learn more, visit or join us on Facebook and Twitter.

SOURCE The Bank of Maine