LOS ANGELES, May 1, 2013 /PRNewswire/ -- Today Savings.com, the leading destination for the best deals and expert money-saving advice on the web, has unveiled a new homepage and site design that will lead the industry in consumer engagement.
Savings.com, which currently drives $500 million in sales annually for its retail partners, has optimized the new design and features to lead to a higher conversion rate for advertisers.
New features include:
- Rich and unique content provided by deal experts, the Savings.com DealPros, on how to save the most at popular stores
- New brand and design elements to improve user experience and readability
- Enhanced search functionality to help users find deals in less than 60 seconds
- Responsive design architecture for the best viewing experience on Savings.com across any web-enabled device, including desktop, mobile, and tablets, coming in the next few weeks
The new homepage and site design are being simultaneously rolled out across all Savings.com and Savoo properties in the USA, UK and Europe, including Savoo.co.uk, Savoo.de and Savoo.fr, reflecting the company's position as the leading international coupon affiliate.
"The new homepage and site design, combined with market-leading personalization technology, ensures that we help savvy shoppers cut through coupon clutter to find the best deals on everything they want to buy," said Loren Bendele, President and co-founder of Savings.com. "These improvements provide the platform for us to evolve and meet demands of the new value-conscious consumer. We will continue to launch new products and services that appeal to consumers and advertisers alike – keep your eyes peeled for exciting new announcements."
For further information please contact:
Media [at] savings [dot] com
Savings.com gives you the best deals on everything you want. Tell us what stores and categories you like, where you live, and Savings.com will deliver the best deals for you, handpicked by expert DealPros®. In addition to providing personalized recommendations, Savings.com has one of the most in-depth databases of coupons. Shoppers can access thousands of exclusive offers from the biggest retailer names along with 100,000+ deals aggregated from online and national retailers, local businesses and daily deal sites. More than 5 million shoppers turn to Savings.com each month as the trusted resource to find the best deals and to interact with the site's popular coupon blog and vital community of online shoppers, the DealPros. In June 2012, Savings.com was acquired by Cox Target Media, one of the world's leading direct marketing companies. Cox Target Media is also the owner and operator of leading direct marketing brand, Valpak and Valpak.com.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company's operations currently include 19 broadcast television stations and one local cable channel, 88 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.