SAVO and CSO Insights Announce Sales Enablement Research Findings

Sales Enablement Increases Revenue Performance by 10.2%

Dec 11, 2015, 06:15 ET from SAVO Group

CHICAGO, Dec. 11, 2015 /PRNewswire/ -- SAVO Group, the leading provider of enterprise-grade sales enablement solutions, announces the findings of the first annual CSO Insights 2015 Sales Enablement Optimization Study.  The study assessed the current state of sales enablement, including the measurable business impact it can have on an organization, the challenges and trends. Topline results include: 

  • Companies with a clear and developed sales enablement function see a 10.2% higher revenue performance than firms who are less mature in this process.
  • Sales enablement is growing with 32.2% of companies adopting a sales enablement function in 2015 (versus 14% in 2011).
  • Companies with sales enablement are increasingly successful in meeting and exceeding their sales attainment goals in comparison with those that have yet to deploy consistent enablement strategies.

"Organizations are facing a challenge today with erosion in sales performance and today's salespeople are faced with multiple decision makers within the sales process.  Companies that have implemented sales enablement transformation understand that selling is a value-creation process in which they can achieve much better performance metrics and higher quality customer relationships," said Jim Dickie, Research Fellow, CSO Insights.

"The CSO Insights study confirms what we see with our customers:  they get better sales results with sales enablement," said Jason Liu, Chief Executive Officer, SAVO Group.  "SAVO is uniquely positioned to support and empower organizations as they advance their sales enablement processes and focus strategies to increase performance metrics."

To learn further about the results of the CSO Insights 2015 Sales Enablement Optimization Study, visit to watch an on-demand webinar hosted by CSO Insight's Jim Dickie, Research Fellow, and SAVO's Chris Tratar, VP Product Management. 

About SAVO
SAVO is the leader in the sales enablement market having pioneered the sales enablement category since its founding in 1999.  The SAVO sales enablement platform powers a broad range of sales enablement capabilities including prescriptive content, guided selling and custom engagement tools, which drive more predictable sales results.  Learn about how more than 600,000 sales and marketing professionals leverage SAVO today at

Media Contact:
Kelly S. Dotson
Phone: +1 312-256-2167

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