SAVO and Richardson to Share Strategies for Increasing Sales Forecast Accuracy in Complimentary Webinar

Marketing and Sales Leaders Will Learn the Keys to Successful and Consistent Forecasting

Oct 07, 2013, 12:21 ET from SAVO Group

CHICAGO, Oct. 7, 2013 /PRNewswire/ -- SAVO Group, the market leader in sales enablement, today announced the final installment of its 2013 Smarter@ webinar series, Smarter@Sales: Forecast Accuracy, which will feature expert tips and insights from executives at Richardson, a global sales training and performance improvement company that works with some of the largest companies worldwide.


With less than half of forecasted opportunities today ending up in the "win" column, executives from Richardson and SAVO will share proven strategies to increase this percentage and drive greater predictability. Additionally, attendees will learn how to:

  • Put away the crystal ball and make reliable sales forecasts leveraging hard data
  • Diagnose the overall health of the sales pipeline
  • Eliminate forecast vulnerabilities by improving the sales process and methodology to positively impact the bottom line

What: Smarter@Sales: Forecast Accuracy


  • Bill Zarrilli, senior vice president and chief financial officer, Richardson
  • Debbie Antonelli, executive vice president of global sales, Richardson
  • Joellen Sorenson, director of solutions marketing, SAVO

When: Tuesday, Oct. 15, 2013, at 1 p.m. CDT


About SAVO
Founded in 1999, SAVO is the leading provider of sales enablement solutions. SAVO's on-demand sales enablement platform maximizes the sales team's ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge — spanning people, process, insight and technology. For more information, visit or follow us on FacebookLinkedIn or Twitter.

About Richardson
Richardson ( helps leaders prepare their organizations to execute sales strategies and achieve business objectives. Richardson has the expertise and resources to help clients scale their initiatives quickly and confidently across their entire sales force and supporting functions. Working together, Richardson identifies sales best practices, evaluates talent, builds capability and consistency through world-class sales training, and sustains necessary change. Through a proprietary customization process, Richardson ensures that each solution reflects the unique culture and values of its client, driving rapid adoption and lasting results.


Media Contacts:

Pierce Smith

Sarah Otterstetter


Davies Murphy Group, Inc.



Phone: 312-506-1700 X3061

Phone: 781-418-2416