SAVO Continues Momentum With More Than 70 New Customers Signed in 2014

CHICAGO, Feb. 5, 2015 /PRNewswire/ -- SAVO Group, the market leader in sales productivity solutions, recorded yet another successful year, including the signing of more than 70 net-new customers. In addition to existing account expansions, several new product enhancements, expanded partnerships and another widely attended annual conference, the company secured $35 million in a venture capital investment round led by Goldman Sachs & Co.

"We noted substantial company growth throughout 2014, and significant transformations within our customers' businesses," said Mark O'Connell president and CEO of SAVO. "The additional investment and extension of our advisory board has provided the perspective and means to quickly and strategically advance the caliber of our offerings. This has allowed us to fill the gaps in today's current sales processes, and drive greater productivity and revenue for our growing roster of clients."

Contributing heavily to the company's gains throughout the year was the surge of new client engagements. In addition to 150 account expansions with industry-leading companies such as Jack Henry & Associates, Lionbridge, Microchip and Omnicell, SAVO added more than 70 original logos to its client list. New customers include Advent Software, Baker Hughes, Dell, IPG, Kenshoo, Mizuho OSI and PTC, to name just a few. Through these engagements, SAVO is helping streamline the companies' sales and marketing operations, improve the ROI of their existing CRM and marketing automation investments, and drive greater rep engagement and productivity.  

In addition to the expansion of its client roster, SAVO achieved a number of other noteworthy milestones in 2014, including:

• Strengthened Alliance Network – A key to SAVO's strategic growth and solution evolution has been its partner network. Throughout the past 12 months, the company has signed or expanded partnership agreements with DSG, Intelliverse, KnowledgeVision, Microsoft, Richardson, Salesforce and Second City Works, among others.
• Additional Portfolio Upgrades – SAVO extended the capabilities of its solutions to address adherence to sales processes, improve mobile functionality, make CRM data easily actionable, streamline the creation and delivery of presentations, automate the onboarding and training of new hires, and elevate digital communications with prospects and customers. Through these improvements, users gained even greater access and recommendations to the right content, and the ability to intelligently engage customers to execute conversations at each stage of the sales cycle.
• Award-Winning Solutions – Many of SAVO's applications were lauded for their intuitive design and support for the sales and onboarding processes. Programs that highlighted SAVO's solutions include: Best in Biz Awards, Built in Chicago's Top 100 Digital Companies, CRM Rising Star Awards, Brandon Hall Group's Excellence in Technology Awards, Killer Content Awards, Mobile Star Awards, Stevie Awards for Sales and Customer Service, and the Top Sales World Awards.

Shifting the focus forward, SAVO will once again host its annual Sales Enablement Summit in Chicago from June 2-5, 2015. Drawing hundreds of sales, sales operations and marketing leaders from around the globe, the summit will explore strategies for successfully leveraging sales enablement solutions across the sales and marketing technology ecosystem. It will also feature new, original research, alongside best practices for ensuring your sales and marketing organization meets its forecasted quotas. To pre-register for SAVO's Sales Enablement Summit 2015, visit: http://goo.gl/CtRLXn.        

"Our customers are realizing significant, measurable gains in productivity by giving their salespeople the tools they need to help customers make a purchase decision. In turn, this success is fueling the growth of the sales enablement market," O'Connell added. "I'm proud of SAVO's status as a leader in this field, and as the sales enablement market is more deeply defined over the coming months, I look forward to our team's progress forging additional industry partnerships, signing key customers across a multitude of industries, and working closely with clients to ensure that our solutions are evolving with their needs."

About SAVO
Founded in 1999, SAVO is the leading provider of sales enablement solutions. SAVO's on-demand sales enablement platform maximizes the sales team's ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge — spanning people, process, insight and technology. For more information, visit www.savogroup.com or follow us on Facebook, LinkedIn or Twitter.

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