SAVO Helps Companies Better Leverage Customer Data to Improve CRM Lead Conversion, Drive Higher Adoption Rates and Accelerate the Sales Cycle

CHICAGO, Oct. 7, 2014 /PRNewswire/ -- SAVO Group, the market leader in sales productivity solutions, will showcase its latest series of applications to improve seller efficiency, effectiveness and engagement at booth #N1210 during Dreamforce 2014, the world's largest software event. Held at the Moscone Center in San Francisco from October 13-16, 2014, the conference unites Salesforce experts, partners and customers to demonstrate how companies of all sizes and industries are running their business from their phones and connecting with customers in a whole new way.

With 40 percent of buyers indicating that they are waiting longer to engage with sales reps than they did a year ago, marketers and salespeople are under even greater pressure to create alignment between sales processes and customer buying cycles – and today's influx of marketing automation, content management and CRM solutions only adds to the noise. By providing the market's broadest, completely embedded sales enablement solution suite, SAVO's sales productivity applications aim to reduce the sales execution gap with integrated offerings that help reps better leverage their customer data directly within the Salesforce opportunity record. This, in turn, helps companies improve lead conversion, drive higher adoption rates and accelerate the sales cycle.

As a gold sponsor, SAVO will debut several important updates to its CRM Opportunity Pro, Mobile Sales Pro, Sales Process Pro and Sales Presentation Pro applications at Dreamforce. With CRM Opportunity Pro, organizations can prepare their sales reps for customer meetings by providing coaching and resources in real-time, viewable via both a computer and Salesforce1 for sellers who are on-the-go. Sales Presentation Pro then allows those sellers to create targeted, brand-compliant presentations, while Mobile Sales Pro gives them the power to lead meetings using robust whiteboarding and annotation features, even without a Wi-Fi connection. Sales Process Pro helps tie this all together by ensuring that reps remember what they learned at training via consistent reinforcement and coaching to deliver a unique experience that helps them effectively map to the buyer's journey, stand out from the competition and sell smarter.

During Dreamforce, Jeremy Schultz, SAVO's vice president of sales enablement and solutions consulting, will also host a Partner Theater Session, where he'll provide three actionable tips for sellers to increase sales productivity. Attendees are additionally encouraged to come to SAVO's breakout session where ADP's Patrick Flanigan, vice president of sales enablement, will discuss how SAVO helped ADP transform opportunities into revenue.

Comment on the News:

• "The ultimate goal of any business is growth, but most company initiatives fail because they don't understand the nuances between how buyers buy and how sellers sell, or how a lack of alignment between marketing and sales can lead to a rift between revenue forecasts and actual results," said Kurt Andersen, chief marketing officer, SAVO. "Our suite of sales productivity solutions provides sellers with a single pane of glass that allows them to see these disconnects and then helps them make changes quickly to assist businesses in achieving higher revenues, sales velocity and greater market share."

About Dreamforce 2014
Dreamforce 2014 is the world's largest software event. It unites Salesforce experts, partners and customers to demonstrate how companies of all sizes and industries are running their business from their phones and connecting with customers in a whole new way. With keynotes that showcase visionary technology, more than 1,500 specialized sessions, thousands of live demos and inspiring customer stories, attendees will learn how to transform how they sell, service, market and engage for the Internet of Customers.

Salesforce, Salesforce1, Dreamforce and others are among the trademarks of salesforce.com, inc.

About SAVO
Founded in 1999, SAVO enables its clients to drive sales productivity improvements through its on-demand sales enablement platform, which maximizes the sales team's ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge — spanning people, process, insight and technology. For more information, visit www.savogroup.com or follow us on Facebook, LinkedIn or Twitter.

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