Savoo's Expansion Goes International
Savoo.de launches with backing from Cox Target Media
BERLIN, July 11, 2012 /PRNewswire/ -- Savoo.co.uk, the newly acquired and fully owned subsidiary of Cox Target Media, today launched its first office in Continental Europe. Based out of Berlin, Savoo.de is now fully operational in the performance marketing space and has already attracted a number of significant partners such as Dell, Zalando and MyToys.
Savoo.de has hired Bruno Acar as Sales Director to lead the German operation and grow the business. Bruno comes many years of business development experience in online and new media and will report into Simon Bird, General Manager of Savoo International.
Commenting on the entry into Germany, Loren Bendele, President of Savings.com and Savoo said, "We are always looking to expand our business and after the success of Savoo in the UK, we wanted to work in the German market. Our research showed the people in Germany follow our mantra in that they are always looking to get the best price on all the things they buy and we feel we have a great fit. We are really excited about working with merchants in Germany and we are confident that we can make some real noise."
Bruno Acar, Sales Director of Savoo.de said, "Savoo offers a unique user experience in a crowded market in full expansion. It's the People who drive Savoo and the technology behind it that makes the difference. It has resulted in a sounding success in the US and UK and I'm thrilled to launch the business in mainland Europe."
Simon Bird, General Manager of Savoo International is excited about the challenge ahead, "Having spent a great deal of time in Germany over the last few months, I know Savoo.de can work with some creative and dynamic merchants and networks who are willing to work with enterprising new start-ups. Our approach is very different to other deal and voucher code sites and we are looking to shake the market with the way we operate and the levels of professionalism we bring."
Savoo.co.uk has over 200,000 deals on its site and is the only deal provider in the UK to offer consumers a 'personalised' deal newsletter and a customised and unique homepage. This page is packed with deals consumers want and have asked for, eliminating the hundreds of daily deal emails and alerts that plague a user's inbox.
About Savoo.co.uk and Savoo.de
Savoo http://www.savoo.co.uk prides itself on being the only UK voucher code and deal finder site which never knowingly lists expired vouchers or offer codes. Also, the best deal of each of their consumer categories is presented prominently using its unique algorithm which ensures that the best deals always rise to the top. Savoo has a dedicated team of researchers whose sole responsibility it is to find the best deals available 24 hours a day, and provide rigorous quality control.
Savoo's goal is to offer its customers the easiest and most powerful way to find, prioritise and distribute the best deals and information to help its users make intelligent decisions with their money. They extensively leverage technology, automation, community and elegant design to provide the most useful experience in a fun and rewarding way.
Savoo is the only voucher code site to offer a bespoke personalisation tool where visitors can now choose the deals and merchants they want to receive information on. Savoo now also offers consumers a comparison service that helps savvy shoppers get the best on mobile, broadband, flights and holidays.
Savoo launched in March 2009 and was created to address the frustration of generally which is a poor consumer experience from other discount and voucher sites. Savoo.co.uk and Savoo.de are determined to build a more comprehensive Internet destination where users can find deals that suit them in a manner that's convenient to them. Savoo is the sister site of the highly successful US coupon and deal giant Savings.com http://www.Savings.com which was in June 2012 was acquired by Cox Target Media.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, a leading North American direct marketing company and Savings.com, a leading online coupon site and community. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
About Cox Target Media and Valpak®
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 170 franchises across the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for printable coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as apps for smartphone platforms. For more information, please contact 1-800-676-6878. For information on owning a Valpak franchise visit www.ValpakFranchising.com.
SOURCE Savoo.co.uk; Savoo.de
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