Say Goodbye to Frizz with the Launch of Lubricity Labs
BATON ROUGE, La., Oct. 10, 2017 /PRNewswire/ -- With new packaging, branding, and a completely renovated e-commerce site, Behrman Communications is pleased to announce the launch of Lubricity Labs, a revolutionary anti-frizz, salon-quality smoothing treatment and product collection, made without toxic chemicals, that is safe and easy enough to use at home. Lubricity Labs was founded by biogeochemist, Dr. Boyce Clark, a single father seeking to help his young daughter, who struggled to manage her thick, frizzy hair that "poofed" every time the humidity increased, which was a very frequent occurrence in their South Louisiana hometown. Frustrated with lacklustre drugstore brands, and refusing to expose his daughter to popular, salon smoothing treatments that contain formaldehyde, Dr. Clark decided that the only option was to create the solution himself.
Dr. Clark used his background in science to create a line of hair care products that would block the frizzing effects of humidity, without causing damage to the hair. Armed with cutting edge ingredients and an understanding of the molecular cause of frizz, Dr. Clark combined recent advances in protein science and polymer chemistry with nature's finest properties. After nearly a year of testing custom formulas on his daughter in the family kitchen, Dr. Clark proved his hypothesis that changing the molecular structure of hair's protein core would lock out humidity and air pollutants, while sealing in hair's natural oils. The result of locking the cuticle down chemically was incredibly soft, shiny and frizz-free hair, and in 2015, Lubricity Labs, LLC was born.
Lubricity Labs' signature product line includes a 2-step treatment for salon-quality smoothing, and the Q-Shampoo & Q-Condition work to maintain and enhance those newfound glossy, manageable locks. All ingredients in Lubricity Labs products are naturally derived, and the formulas are non-GMO, and paraben- and sulfate-free—no exceptions. Certified cruelty free by Leaping Bunny and safe for all hair types, regardless of ethnicity, age or color treated tresses, Lubricity Labs lets you keep and embrace your hair's natural texture, because your authentic self is your very best self.
"As a father, I was extremely frustrated that my daughter was struggling with her hair, and that there seemed to be no viable solution available that wouldn't compromise her health. But as a PhD chemist, I was intrigued," explains Dr. Clark about his journey to creating hair therapy. "I'm thrilled to finally bring a safe product to the public that helped to transform my daughter's hair from coarse and tangled to shiny and manageable. We went from tearful mornings to just getting up and going without a fuss, and in that way the treatment has truly changed our lives. At Lubricity Labs, we want to share this with the world, so that everyone can focus less on taming their hair, and more on the things they love."
Just as Dr. Clark predicted, Lubricity Labs is revolutionizing the hair care industry and transforming the relationships that people have with their hair for the better.
Q-Shampoo & Q-Condition are available for $40 each
The Lubricity System Box Set is available for $170
at LubricityLabs.com
SOURCE Lubricity Labs
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