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Nov 04, 2015, 09:11 ET from

NEW YORK, Nov. 4, 2015 /PRNewswire/ --, the top new destination for intimates, is launching today with a selection of over 5,000 different bra and underwear combinations on-site.

The brand set out to create intimates that bring the quality, fit, fashion and selection women want and deserve, at a price that they will love. Nothing on the site retails for over $28 and all garments are delivered free of charge, with no minimum purchase. was created to fill the void of quality intimates at a reasonable price point. Aside from the competitive industry pricing, quality, fit, selection and accessibility, prides itself in great customer service and it is the intention to deliver an experience beyond consumer's expectations.

"We pride ourselves in the fact that we are able to pass significant savings directly onto our customers without ever sacrificing quality or design," says Amy Riordan, President & CDO, "That is the beauty and benefit of not having a middle man operation. We are grateful to be doing what we are passionate about and we are thrilled we can bring it to women at a friendly price that they can appreciate."

The unique packaging truly reflects how the brand values its products, and shows how much it thinks of the women who choose to spend their time and money on

The prices on-site range from $6-$28 so more women can enjoy them, wear them, love them and live in them.

Media Contact:
Jessica Freeman-Henderson
Alison Brod Public Relations