RACINE, Wis., Feb. 11, 2016 /PRNewswire/ -- In an industry first, SC Johnson today became the first major consumer packaged goods company to disclose 100 percent of fragrance ingredients in the Glade® Fresh Citrus Blossoms collection, down to the component level. This differs from those companies that disclose natural fragrances or essential oils in aggregate, even though natural fragrances contain tens or even hundreds of individual components that go undisclosed. Like all fragrances, natural fragrances are made up of chemical components such as acids, aldehydes, esters, ketones and terpenes.
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7755051-sc-johnson-glade-transparency/
The new Glade® Fresh Citrus Blossoms collection goes beyond other air care products with its 100 percent fragrance transparency. All fragrance ingredients are listed on the products and on SC Johnson's WhatsInsideSCJohnson.com ingredient website.
"Making thoughtful ingredient choices has been an SC Johnson priority for decades," said Fisk Johnson, Chairman and CEO of SC Johnson, "and key to this is continually challenging the status quo. By sharing the full ingredient list for this fragrance – all the way down to the component level – we're going beyond the norm of even so-called 'natural' products. And, we're also acknowledging the valuable role chemicals play. Everything from the water we drink to the air we breathe is made of chemicals, and fragrance is no different. This is just the latest step of our continuing journey to advocate for responsible and transparent chemistry."
Going Beyond Natural Fragrances
More and more, consumers want to know what's in the products they bring into their homes. SC Johnson has been a champion of transparency, introducing ingredient disclosure in 2009, sharing fragrance ingredients in 2012, and launching product-specific fragrance disclosure in 2015, sharing more than 99.9 percent of ingredients in most product formulas.
By comparison, natural fragrances remain a black box, with no transparency for consumers. "Nature is a wonderful chemist that makes many amazing fragrances. However, it doesn't disclose the ingredients in these fragrances and neither do the companies using them," explained Johnson. "Essential oils, for instance, are complex mixtures of tens if not hundreds of chemicals produced by nature and processed by physical and chemical means."
For example, cinnamon essential oil contains myrcene, estragole, methyl eugenol and safrole, which are listed on California Proposition 65 and have been raised as ingredients of concern when used at significantly higher concentrations. In fact, the chemical myrcene is found in many common essential oils such as grapefruit, lemon, rosemary and lemongrass. Another common essential oil, lilac leaf, includes both estragole and methyl eugenol.
The presence of these chemicals does not mean fragrances are unsafe, as the concentrations are so low they pose no threat. Yet, they do occur. None of these are present in the new Glade® Fresh Citrus Blossoms collection.
New Glade® Fresh Citrus Blossoms
The new Glade® Fresh Citrus Blossoms collection is carefully crafted from 100 percent disclosed fragrance components. All are nature-inspired, most are nature-identical and all pass SC Johnson's rigorous screening criteria.
This fragrance provides the pleasing aroma consumers expect from a Glade® product, along with a new standard of transparency. In addition to 100 percent disclosure to the component level, it also highlights that fragrances created from individual components are no less safe than natural fragrances or essential oils.
The Glade® Fresh Citrus Blossoms collection includes a PlugIns® Scented Oil Refill, Premium Room Spray and Wax Melts Refill. It is exclusively available for purchase at the SC Johnson Marketplace online store at SCJohnson.com/marketplace.
SC Johnson's History of Leadership
Historically, fragrance ingredient lists have been considered trade secrets, closely guarded by fragrance suppliers and consumer product companies. In an effort to change this, SC Johnson has been working with suppliers since 2008 to increase transparency of fragrance and non-fragrance ingredients alike:
- 2009: Launched U.S. ingredient disclosure program, followed soon after by Canada.
- 2012: Published SC Johnson Fragrance Palette, the complete list of approved ingredients for SC Johnson products.
- 2014: Published list of ingredient restrictions for transparency about how SC Johnson makes ingredient choices.
- 2015: Began rolling out product-specific fragrance disclosure, sharing more than 99.9 percent of ingredients in most product formulas.
- 2016: Launched Glade® Fresh Citrus Blossoms Collection with 100 percent fragrance transparency.
For more information about SC Johnson ingredients, visit WhatsInsideSCJohnson.com. To learn more about the SC Johnson Greenlist™ program and other examples of the company's responsibility and leadership, download the SC Johnson 2015 Sustainability Report.
Press contact information:
SC Johnson Public Affairs
About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 130-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sc-johnson-introduces-industry-first-100-percent-fragrance-transparency-with-new-glade-fresh-citrus-blossoms-collection-300218659.html
SOURCE SC Johnson