Scale Underwriting Launches Custom Influencer Media Liability Insurance

NEW YORK, June 7, 2021 /PRNewswire/ -- Scale Underwriting, a Founder Shield company that provides tailored insurance products for high-growth companies, announces the launch of Scale Social with the aim of providing social media influencers and their agencies with media liability insurance.

Scale Social provides US-based influencers and agencies, particularly those with paid brand partnerships, an insurance policy designed to protect them from any potential lawsuits involving their social media activities. This insurance will also cover influencers who are promoting goods without a direct contract with a brand, in case a party asserts there was a negligent or unflattering promotion.

The insurance is provided 100% online, with a quick and easy process, competitive rates, and response in less than four minutes to cover clients almost instantly. With the whole influencer marketing industry set to grow to $13.8 billion in 2021, an increase of 42% from 2020, it's imperative that influencers and their respective agencies prevent any potential liability arising from their operations.

"The emergence of TikTok and other digital content platforms requires the insurance industry to think differently and at the same pace that brands have adopted to reach audiences in new ways," says Christine McCarthy, Underwriter at Scale. 

"Today's influencer marketplace requires specialized protection. Scale Social was designed, built, and tested with those protections in mind. As brokers, we're now able to offer our clients low-cost protection even for influencers whose income stream from internet activities hasn't yet been fully realized," adds Jonathan Selby, General Manager of Founder Shield. 

Scale's insurance is backed by Beazley, one of Lloyd's of London's largest specialist insurers. "As the power and value of the influencer industry rises, so does the scale of the financial and reputational risk," says Claire Templeton, Media Underwriter at Beazley. "The challenge for influencers, platforms, and agencies is to professionalize at the same rapid pace and ensure they have the insurance protection in place to help manage their risks and potential claims against them effectively. Scale Social has been created to provide influencers with greater peace of mind and freedom to focus on expanding their impact and reach."

For more information about insurance for social media influencers, click here.  

About the Company

Scale Underwriting provides tailored insurance products for high-growth companies. Scale is changing the world of commercial insurance by embracing the best tech available and using data analysis to modernize underwriting.

Founder Shield is a tech-enabled boutique broker focused exclusively on insurance solutions for emerging industries and niche insurance products. 

Beazley plc (BEZ.L) is the parent company of specialist insurance businesses with operations in Europe, United States, Canada, Latin America, and Asia. Beazley manages six Lloyd's syndicates and, in 2020, underwrote gross premiums worldwide of $3,563.8m. All Lloyd's syndicates are rated A by A.M. Best.

Contact

Daniela Peña Romero 
[email protected]

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SOURCE Founder Shield