ScanLife Trending Shows Mobile-Barcode Scans Surpassed 16 Million in Q2, a 35-Percent Growth from Q1 Globally

What: 

ScanLife, the leading provider of platform solutions for mobile barcodes, indicates continued strong quarterly growth, with second-quarter mobile-barcode scans surpassing 16 million, representing a 35-percent increase from the first quarter of 2012.

Why: 

The ScanLife app has surpassed 20 million downloads, with June producing the highest-ever number of scans for a single month. ScanLife also saw its first-ever customer campaign to register more than one million scans from a QR Code, taking just over six weeks to reach the milestone and tripling the previous single-campaign record. The campaign provided consumers with branded content, demonstrating that offer- or coupon-based QR Code campaigns are not required to drive strong consumer engagement.

"This rate of growth in scans and downloads reflects a technology that has clearly moved beyond the early‑adopter stage and has gone mainstream," said Mike Wehrs, CEO and president of Scanbuy. "It also reinforces findings from industry analysts such as Econsultancy that QR Codes are a more popular tool to engage consumers than mobile email, SMS and location."

How: 

The data in this document was pulled from the ScanLife Reporting Platform, and it represents a broad look at the entire market. The 2D barcode scanning traffic, like QR Codes, may come from either the ScanLife app or third-party apps.

About: 

ScanLife is the global leader in developing solutions that power the connection between the physical and digital world. The ScanLife suite of mobile barcode products consists of an interoperable Code Management Platform, a universal barcode reader app with millions of users, and developer tools that can be accessed to build customized solutions.

ScanLife processes millions of 1D (UPC) and 2D scans from over 125 different countries and is headquartered in New York City with local offices throughout North America, Europe, LATAM and China. Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 50 patents granted covering the entire solution. The company's investors include Motorola Solutions Ventures, Motorola Mobility Ventures, Hudson Ventures, and Masthead Venture Partners.

Contact: 

For more information, please contact Daniel Rhodes or Tiffany Trias of Global Results Communications at (949) 608-0276 or [email protected].