HOUTEN, the Netherlands, March 10, 2016 /PRNewswire/ --
Brands get access to the fastest and most powerful marketing insights and analytics tools
Scanmar and marketingQED have merged to form the largest European software firm specialising in sales and marketing analytics, planning and business intelligence. This merger will bring marketers a series of improved solutions that consolidates Scanmar's specialties in big data and sales operations with marketingQED's strengths in predictive analytics. The combined group will operate from offices in the Netherlands, the UK, the USA and Singapore. In addition, they will be able to draw on an established partner network with over 500 consultants operating in a range of countries across the globe.
By combining Scanmar's specialities in big data and sales operations with marketingQED's strengths in predictive analytics, the new group will offer marketing and sales experts a unique mix of tools and services. These will deliver marketers essential insights such as "What value does our digital advertising generate for the brand?" or "Which sales promotions are profitable during the winter months?"
Over recent years both companies have grown rapidly, reporting double-digit growth. The merger will bring clients multiple benefits including enhanced software and data technologies from each company plus a range of future developments in key areas such as big data and predictive analytics.
Make the right decision
Han Meijer of Scanmar will lead the new group with John Dawson and Drew Barnes - co-founders of marketingQED joining the board of the enlarged organization. Commenting on the agreement, Han Meijer, CEO of Scanmar Group reports: "Many of our clients experience increasing pressure to improve growth and financial performance. They have to make the right decisions, but there is often a lack of real insight into what works for their business. It is our mission to help clients solve this issue and make them much more successful."
John Dawson, Managing Director of marketingQED adds: "This merger will provide clients with software solutions across key areas of marketing analysis, forecasting and online performance. Our operations will span areas like pricing and trade terms optimisation, sales and operations planning, trade and brand marketing and campaign & media planning. We now combine easy access to the most powerful analytical integrated database engine, MarketingTracker, with the fastest analytics and scenario planning tools of marketingQED. We're all really excited about this and are eager to get going!"
Scanmar is a global provider of specialised software for marketing decision solutions and sales forecasting tools. Its dashboard, which brings together internal and external data sources, offers insight in the field of market information. It has provided online reporting platforms and data warehouses for enterprise and marketing information systems and the world's largest brand performance trackers. Further information is available from their web page, which is at http://www.scanmar.nl.
marketingQED is a specialist technology company providing unique tools and training support to deliver marketing effectiveness capability to our clients. Our mission is to empower marketers by helping them harness the power of data and insight to make better, more profitable marketing decisions. Since 2008, marketingQED has been working all over the world with a variety of agencies, consultants, and brand owners to help them achieve better performance. Further information is available from their web page, which is at http://www.marketingQED.com.