BOSTON, March 3 /PRNewswire/ -- Leading in-stream online video advertising company ScanScout (http://www.scanscout.com) today announced it has appointed Adam Lichstein to the position of senior vice president of operations and general counsel, a newly created role within the company. Lichstein will focus on managing client services, ad operations and finance as well as driving legal and regulatory efforts.
"Adam has a long track record of success in building and transforming businesses as well as managing business affairs," said Bill Day, CEO of ScanScout. "Having worked with Adam in the past, I know we've scored a major asset for our team as we continue develop new business opportunities and further establish our leadership position within the market."
With more than a decade of experience working with innovative technology and media companies, Lichstein comes to ScanScout from ShopText, a mobile promotions and commerce platform, where he served as chief operating officer. Prior to ShopText, he was general counsel and head of corporate development at behavioral targeting company MeMedia. From 1998 to 2003, he held a series of senior-level roles at Razorfish, a leading full service digital agency, including Managing Director, East Coast Region. Adam began his career as an associate at Morrison & Foerster, a global law firm.
ScanScout is video advertising that guarantees results. As the leading in-stream video advertising provider, the company connects advertisers and consumers through online video maximizing brand impact and providing unmatched transparency and measurability within the industry. By utilizing breakthrough proprietary technology that ensures precision targeting, real-time optimization and brand protection, ScanScout generates engagement and value throughout the entire video-viewing experience. Partners include more than 1,000 premium and niche sites including Warner Brothers, NBC Owned and Operated, RealNetworks and Fox News. For more information, please visit: www.scanscout.com.