ScanScout Advances Leadership Position with Appointment of Jason Krebs as Executive Vice President
ShortTail Media co-founder and digital media veteran tapped to deliver digital industry sales and marketing expertise
BOSTON, Feb. 4 /PRNewswire/ -- Leading in-stream online video advertising company ScanScout (http://www.scanscout.com) today announced it has appointed digital advertising veteran Jason Krebs as its Executive Vice President, a new role within the company. ScanScout will leverage Krebs' video expertise to further solidify its position as in-stream video advertising's industry leader and streamline the connection between publishers, advertisers and consumers.
"Jason's hiring is a major move for ScanScout as it strengthens our standing as a market leader and makes the company, as a whole, that much better," said Bill Day, CEO, ScanScout. "With repeated successes bridging the chasm between traditional and digital media throughout his career, Jason has established himself as one of the preeminent leaders in the digital media industry and we're delighted to be able to utilize that wealth of knowledge."
Working in tandem with ScanScout's Chief Revenue Officer Jed Savage, a 17-year industry veteran who has led staffs at CBS Sportsline, Microsoft and eBay prior to joining the company in 2006, Krebs, as executive vice president, will tap into his digital expertise to help shape ScanScout's sales, distribution and marketing vision. With nearly two decades experience, including leadership positions at The New York Times and Conde Nast, Krebs has an extensive history bringing brands strategic digital advertising solutions. Most recently, Krebs co-founded video ad technology provider ShortTail Media, Inc. where he also served as president, sales and marketing.
"It's a pivotal moment for online video and I've watched ScanScout stake its claim as a market leader with an impressive platform of products and solutions," said Krebs. "I'm excited to further cement the company's vision and strategy. Tapping my video and digital media experience, I look forward to making many significant contributions for ScanScout and the industry overall."
This move follows the expansion of ScanScout's sales team and recent news highlighting the success of the launch of its Super Pre-Roll video ad unit. "We deliver the most efficient and effective video advertising in the industry," said Jed Savage, "Bolstering our talent level will allow us to continue our rapid expansion."
About ScanScout
ScanScout is video advertising that guarantees results. As the leading in-stream video advertising provider, the company connects advertisers and consumers through online video maximizing brand impact and providing unmatched transparency and measurability within the industry. By utilizing breakthrough proprietary technology that ensures precision targeting, real-time optimization and brand protection, ScanScout generates engagement and value throughout the entire video-viewing experience. Partners include more than 1,000 premium and niche sites including Warner Brothers, NBC Owned and Operated, RealNetworks and Fox News. For more information, please visit: www.scanscout.com.
SOURCE ScanScout
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