ScanScout's U.S. Audience Expands to 68 Million Unique Users in November

Jan 19, 2010, 13:08 ET from ScanScout

BOSTON, Jan. 19 /PRNewswire/ -- Leading in-stream online video advertising company ScanScout ( ) today announced comScore's November Video Metrix ranking lists the company's potential reach in the United States at over 68 million unique viewers per month, 40 percent of the country's internet audience.  ScanScout boosted the size of its network from October to November by 40 percent, growing from 49 million unique users to 68 million.  

"As ScanScout's audience continues to grow rapidly, it reinforces the value of in-stream online video advertising," said Bill Day, CEO, ScanScout. "Our ability to offer exceptional reach coupled with precision targeting offers advertisers and brands the best option for achieving branding performance and engagement goals."

A hybrid scaling issue caused an underreporting of ScanScout's potential reach in the initial report, issued on January 5, 2010.  The report has been reissued to reflect the change in ScanScout's ranking.

About ScanScout

ScanScout is video advertising that guarantees results.  As the leading in-stream video advertising provider, the company connects advertisers and consumers through online video maximizing brand impact and providing unmatched transparency and measurability within the industry. By utilizing breakthrough proprietary technology that ensures precision targeting, real-time optimization and brand protection, ScanScout generates engagement and value throughout the entire video-viewing experience. Partners include more than 1,000 premium and niche sites including Warner Brothers, NBC Owned and Operated, RealNetworks and Fox News. For more information, please visit:

SOURCE ScanScout