BOSTON, Jan. 23, 2014 /PRNewswire/ -- LuckyLabs, Inc. today formally announced the launch of Scantopia, the first-of-its-kind Android and iOS application that rewards users with cash for scanning Universal Product Codes (UPCs), the bar codes found on millions of consumer packaged goods worldwide. In two months, Scantopia's players have used their smartphones to scan more than 3 million products and win over $40,000.

(Photo: http://photos.prnewswire.com/prnh/20140123/SF51252)

"Scantopia is an addictive, fun mash-up of a savings app and a social-mobile game," said LuckyLabs VP of Business Development and Strategy, Will Gardenswartz.  "Scantopia is like a mini-coupon on every single product a consumer buys, only better … there's no clipping or loyalty cards, no photos of long, crumpled receipts, and, best of all, shoppers aren't limited to specific, promoted items.  All you have to do is scan bar codes on stuff already around the house – or, in the stores you shop – and you'll win!"

Scantopia players win cash rewards or tokens for each and every UPC they scan.  Tokens are used to enter weekly and monthly drawings.  As players scan bar codes, the Weekly Progressive Jackpot grows to a maximum of $1,000.  At week's end, one lucky player is picked to win the big cash prize.  Scantopia's monthly Weird Sweeps reward winners with zany prizes like five miles of toilet paper or enormous gummy worms.  The app also offers Daily Super Scans that reward players with a guaranteed cash prize for being among the first to scan featured daily products. The more items players scan, the smarter the application becomes and the rewards – including coupons – become tailored to users' individual preferences.

"Scantopia is a pioneer in the exciting new field of 'Shoppertainment', where big data meets big fun," said Steven Kane, Founder and CEO of LuckyLabs.  "Scantopia makes it super entertaining for consumers to reach out and encounter – literally, touch – the brands they love.  In so doing, our players are enthusiastically building and updating lists of the products they buy, and, in many cases, where they buy them.  This data puts Scantopia squarely at the valuable intersection of advertising and promotion. The brands and retailers we work with use our data to influence consumer behavior and, for our players, the end result is increased savings, winnings and smiles."

Scantopia is always 100% free to use and is available at both the Apple iTunes and Google Play app stores.

About Scantopia:

Scantopia is the first, best and only Android and iOS app that lets consumers win real cash and zany prizes just for scanning UPC codes.  The products consumers scan says a lot about them, and Scantopia and its marketing partners use this information to help Scantopia's rapidly growing audience save on the brands they adore as well as discover exciting, new brands to try.  Scantopia is published by LuckyLabs, Inc., a Boston-based developer of data-driven, gamified, consumer rewards platforms wholly committed to "shoppertainment".  We know that fun is the magic ingredient that unlocks the consumer's heart!  Learn more about LuckyLabs, Inc. at: www.luckylabs.com.

SOURCE Scantopia