Making it easier to create festive moments to share this holiday season
TORONTO, Dec. 22, 2014 /CNW/ - Why does visiting Santa need to be such an unpleasant experience? From the strange and towering workshop scenery to the scratchy plastic beards, it's understandable that many kids fear sharing their Christmas wish list atop the lap of the local mall Santa. To make it easier to capture that moment of horror parents also dread, but can laugh about for years to come, cross-platform digital media agency, Tactica Interactive and social content agency, ruckus digital joined together to create the Scary Santa Photobooth.
"We wanted to create a playground with a relatable holiday story that users can experiment and personalize to make it their own," says Gary Edgar, director of digital at ruckus digital. "Visiting the creepy mall Santa is an experience that many of us can remember and laugh at."
Participants can create a personalized photo with Bad Santa, embrace their Bad Santa or play with their inner feline side at www.scarysantaphoto.com. To create their shareable holiday card, participants choose a scene, upload an image of themselves or a friend and share their holiday image on Facebook, Twitter or Pinterest.
About Tactica Interactive
Tactica Interactive creates unique user experiences with award-winning websites, mobile app, video games, and social media content. Learn more at tactica.ca, on Twitter @tactica and on Facebook at http://www.facebook.com/tactica.
About ruckus digital
At ruckus digital, we challenge ourselves every day to push farther, create unique experiences, and distinguish ourselves across the board from everyone else. We aim to unsettle the status quo. To make a ruckus. Learn more at ruckusdigital.ca, on Twitter @ruckusdigital and on LinkedIn at linkedin.com/company/ruckus-communications.
Image with caption: "The Scary Santa Photobooth makes it easier to capture that moment of horror parents typically dread, but can laugh about for years to come. (CNW Group/ruckus digital)". Image available at: http://photos.newswire.ca/images/download/20141222_C3023_PHOTO_EN_9786.jpg
Image with caption: "The Scary Santa Photobooth makes it easier to capture that moment of horror parents typically dread, but can laugh about for years to come. (CNW Group/ruckus digital)". Image available at: http://photos.newswire.ca/images/download/20141222_C3023_PHOTO_EN_9787.jpg
SOURCE: ruckus digital
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