scenarioDNA announces approval of culture mapping patent to visualize big data

May 20, 2015, 08:00 ET from scenarioDNA

NEW YORK, May 20, 2015 /PRNewswire/ -- scenarioDNA, a New York-based innovation consultancy, announced that the United States Patent and Trademark Office has issued U.S. Patent No. 9,002,755 covering a system and method for culture mapping. The proprietary method is a semiotic framework that reveals the patterns of cultural signifiers.

"Our intent is to bring structure and efficiency to the elusive area of language. To that end, we are melding human insight with analytics," says Tim Stock, a scenarioDNA co-founder. "It's impactful to have machine and human working in consort."

Resulting visualizations help strategists, engineers, designers and analysts better forecast culture, by expanding data comfort zones and deepening the inductive discovery process. The data sourced for culture mapping is agnostic, pulling from both online and offline.

scenarioDNA introduced its idea of culture mapping in 2001 and has exclusive rights to the patent. scenarioDNA is collaborating on visualization with Brooklyn-based creative technologists Cousins & Sears.

"Culture mapping makes the most of human creativity in a world where machines tasked with exploration increasingly self-navigate," says Jonathan Cousins of Cousins & Sears. "It's exciting to think about data being visualized in a subjective framework where its objective representation remains completely in tact."

Mapping Culture, is a 38-page showcase of the methodology. It explores strategies for social movements including feminism, protest and climate change, as well as education and indulgence. Hardcover may be purchased for $124.86 (, and ebook for $24.99 (

About us
Tim Stock and Marie Lena Tupot are co-founders of scenarioDNA, an innovation consultancy conducting global work with offices in New York and Mexico City. Tim and Marie co-authored scenarioDNA's patented method of Culture Mapping. They lead a team of anthropologists and data scientists using this approach to solve a broad range of brand, service and design problems for leading companies such as Nike Japan, IKEA, Russian Standard Vodka and Verizon. Most recent initiatives are in the areas of education, politics, entertainment and healthcare. Tim is also on the faculty of Parsons the New School for Design and the Hong Kong Design Center where he teaches culturomics and trend analysis.

Jonathan Cousins and James Nick Sears are the creative technologists behind Brooklyn-based Cousins & Sears. Graduates of NYU's ITP program, they are experienced in computational and interaction design, information visualization, hardware fabrication and application development. Clients and collaborators include Pentagram, Hearst Corp, IPG, U.S. House of Representatives, Bloomberg, NBCU, various digital studios and others. Their visualization projects have led to an award-winning cover for the NYTimes Magazine, the Sundance Film Festival and the permanent collection of MoMA.

Marie Lena Tupot, co-founder
scenarioDNA inc.
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SOURCE scenarioDNA