ScentWorld 2014 to Be Sponsored by World Leaders in Sensory Marketing

Cutting-edge event shows brand executives how to leverage the power of the senses to improve customer experience & boost bottom line

News provided by

ScentWorld Events, LLC

Mar 25, 2014, 08:35 ET

NEW YORK, March 25, 2014 /PRNewswire/ -- ScentWorld Events, LLC announced flagship sponsors for its global scent and sensory marketing event, ScentWorld 2014, happening June 12-13, 2014 at the Metropolitan Pavilion in New York City.

Logo - http://photos.prnewswire.com/prnh/20140325/PH89594LOGO-a
Logo - http://photos.prnewswire.com/prnh/20140325/PH89594LOGO-b

AirQ logo. (PRNewsFoto/ScentWorld Events, LLC) (PRNewsFoto/SCENTWORLD EVENTS, LLC)

ScentWorld 2014 is the world's premier sensory marketing event where brand executives learn how to strategically enhance the customer experience through the senses and thereby increase sales, spur customer loyalty and strengthen their brand equity.

"ScentWorld is thrilled to once again welcome ScentAir and AirQ as our diamond level sponsors. They truly are the world's leaders in ambient scent marketing and are committed to educating brands about the benefits of using scent for branding, sales lift and improving the customer experience," said Caroline Pieper-Vogt, President of ScentWorld.

"Air/Q, a Prolitec company, is once again very pleased to be a Diamond Sponsor of Scent World. We believe this event is an important opportunity for leading industry scenting companies and experts to educate marketers on how to capitalize on the power of scent as a medium of communication in retail, hospitality, gaming, office, senior living or other customer environments," said Richard Weening, CEO of Prolitec, Inc., a leading global provider of ambient scenting technology and services.

"ScentAir has seen an explosion of interest in scent marketing in all 109 countries where we do business. People from all over the world will be coming to ScentWorld to share the excitement!" enthused Andrew Kindfuller, CEO of ScentAir.

"We are also excited to have two new companies distinguish themselves as ScentWorld 2014 sponsors: The Mood Factory at a silver level and Demeter Fragrances as a bronze sponsor," added Jennifer Dublino, Vice President of Development for ScentWorld.

The Mood Factory provides specialized lighting and scents to elicit various positive moods, such as tranquility, renewal, creativity and happiness. Demeter Fragrances creates unique scents as diverse as clean skin, sunshine, snow, honeysuckle, vanilla ice cream and dirt that spur people to take time out from their busy lives to appreciate the beautiful smells around them.

ScentWorld attendees come from all over the world, and from a variety of industries such as hospitality, retail, healthcare, fragrance, packaging, point of sale design, real estate and branding. A limited number of sponsorship opportunities and exhibitor spaces are still available.

About ScentWorld, LLC:

ScentWorld is the preeminent global scent and sensory marketing conference. It features two days brimming with networking and cutting edge presentations and workshops, helping professionals to creatively build their businesses with profitable ideas. Attendees hear from leading minds in scent and sensory market research, technology and trends, and applications, with inspiration from dynamic exhibitions featuring the top global companies. For more information on ScentWorld, visit http://www.scentworldevents.com