Schaeffler Announces 'Think Inside the Box' Media Campaign

Jun 16, 2010, 12:40 ET from Schaeffler Group USA Inc.

VALLEY CITY, Ohio, June 16 /PRNewswire/ -- Schaeffler Group USA Inc. announced the launch of its "Think Inside the Box" media campaign for the LuK brand. The campaign focuses on automotive service dealers promoting the quality and OE pedigree of LuK RepSet® clutch kits.  Schaeffler engineers and manufactures the vast majority of the components found in LuK RepSet clutch kits, resulting in a product the service dealer can install with confidence.  

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Bill Hanvey, Director of Business Development for Schaeffler Group USA's Automotive Aftermarket Division said of the campaign, "Clutch replacement jobs can be extremely time intensive for the automotive service dealer, and for them to install a kit of inferior quality risks a costly comeback.  Many re-packagers mix and match parts from various low cost sources from around the world and create a kit that may look like a LuK RepSet, but doesn't perform at the LuK OE standards."    

The media campaign begins in June and will be featured in Counterman®, Underhood Service®, Brake and Front End®, ImportCar® and Transmission Digest® magazines.  The "Think  Inside The Box" theme will also be featured on AutoCare Pro News electronic newsletter and on the company's marketing collateral.  

Schaeffler Group USA Inc. is a leading partner to the automotive replacement parts markets in North America. The group, which includes the LuK, INA and FAG brands, offers a broad range of technologies for engine, transmission and chassis applications.

SOURCE Schaeffler Group USA Inc.