Schiff Nutrition Releases Top Trends That Matter for the Boomer Generation

White Paper Illustrates the Changing Landscape and Unique Health Issues of This Aging Population

Mar 24, 2011, 08:00 ET from Schiff Nutrition International, Inc.

SALT LAKE CITY, March 24, 2011 /PRNewswire/ -- Schiff® Nutrition Group, Inc., the manufacturer of dietary supplements such as Move Free Advanced® and MegaRed® Omega-3 Krill Oil, has published "Ten Boomer Trends for 2011," an exploration of 10 trends that helps to understand the influential boomer generation.

2011 marks a milestone year for baby boomers as they begin to hit the magical retirement age of 65. With this in mind, Schiff Nutrition wanted to know what is important to these 79 million Americans, so it commissioned a panel of the nation's most renowned experts on aging and compiled their insights and experiences to produce a compelling white paper that reveals "Ten Boomer Trends for 2011."

"As Americans age, we recognize that many people are dealing with new issues and health concerns," says Dr. Peter Bruno, medical director for the Insall Scott Kelly Institute for Orthopaedics and Sports Medicine, and attending physician at Lenox Hill Hospital and Beth Israel Hospital in New York City. "This trends report provides a newsworthy, first-hand account of the physical and psychological concerns that the boomer generation faces as boomers approach retirement and beyond."

Some of the more interesting findings include the insight that boomers are aging differently than their parents—they want to continue living vital lives, and are experts in how to make that happen. They possess greater knowledge of the importance of remaining active and are their own best advocates for the supplements that will help them achieve that goal.

The trends addressed in the white paper are as follows:

  1. Don't Call Me a Boomer
  2. Let the Sun Shine
  3. Supplements, the Seventh Food Group
  4. Everyone's an Expert
  5. The Return of the Extended Family
  6. Movement as Medicine
  7. Matters of the Heart
  8. Dreams Deferred
  9. Make Way for the Elders
  10. The Big Limp

About Schiff Nutrition International, Inc.

Schiff Nutrition International, Inc. develops, manufactures, markets and distributes branded and private label vitamins, nutritional supplements and nutrition bars in the United States and throughout the world.

For more information on Schiff® products, visit

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SOURCE Schiff Nutrition International, Inc.