ENGLEWOOD CLIFFS, N.J., March 17, 2021 /PRNewswire/ -- Schmidt's has teamed up with soccer superstar and activist Megan Rapinoe to launch "#MadeForEveryone," a new campaign that helps people combat F.O.B.O., or the Fear Of Body Odor, by encouraging everyone to make the switch to Schmidt's natural deodorant for 24-hour odor protection.
Fear Of Body Odor is a real anxiety for many people. In fact, a 2021 survey* found that 79% of people ages 18-35 report feeling anxious about their body odor on a day-to-day basis. The same study revealed that 60% of people won't even leave their home if they know they have body odor.
With more than 20,000 five-star reviews**, Schmidt's is the natural answer to Fear Of Body Odor – and it really works. Schmidt's keeps you fresh all day and gives you the confidence to beat F.O.B.O. (Fear Of Body Odor). Not only does Schmidt's really work, but it's also the first deodorant in the U.S. to be certified natural by Ecocert COSMOS Natural, with 100% natural origin ingredients. Plus, it's strong enough for Megan Rapinoe. And how does it stack up to the competition? Schmidt's users reapply their deodorant during the day 50% less often than people who use Native***.
The brand recently upgraded their signature deodorant formula, resulting in a smoother glide that's gentle on skin. With a reduced amount of baking soda and an increased amount of odor fighting ingredient magnesium, Schmidt's will help kick the Fear Of Body Odor to the curb.
"As an athlete, I'm conscious of what I put on my body, but it's also important that I have a deodorant that I can apply once and feel confident it will keep me smelling fresh all day, both on and off the field. With Schmidt's, I don't have to compromise," Rapinoe said.
As part of the campaign, Schmidt's worked with Rapinoe to create a video that challenges outdated gender tropes in the deodorant category. "Megan is known for challenging the status quo, similarly to how Schmidt's has shattered expectations of natural deodorant by providing long lasting odor protection. We couldn't think of a better partner to flip antiquated and stereotypical tropes on their head.," said Mollie Crudden, Head of Schmidt's Naturals. "Our products are made for everyone, so the goal of the campaign is to illustrate that while instilling confidence that Schmidt's natural deodorant really works."
To encourage fans to join Megan Rapinoe in making the switch to naturals with Schmidt's, the brand is giving away 1,000 full-size samples of its award-winning products. Head to Schmidts.com/Switch to find out more about Fear Of Body Odor, our products and claim your Schmidt's sample.
*Study conducted by Edelman Intelligence; 2021
** Based on reviews of Schmidt's deodorant products sold across online retailers between January 2018 and January 2021.
*** Numerator Survey Data (Claimed), 2020
Schmidt's is committed to raising the bar on natural products and believes that once you make the decision to go natural, you should be rewarded with a product that does what it says it's going to do. Schmidt's uses trending ingredients to create award-winning, Ecocert-certified natural deodorants that are truly effective, so you can go natural with confidence. Follow Schmidt's (@SchmidtsNaturals) on Facebook, Instagram, and Twitter.
About Unilever North America
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of €50.7 billion in 2020. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world. In the United States and Canada, the portfolio includes iconic brand such as: Dove, Knorr, Hellmann's, Lipton, Magnum, Axe, Ben & Jerry's, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world's first purposeful brand, Sunlight Soap, more than 100 years ago, and it's at the heart of how we run our company today.
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:
- improving the health of the planet;
- improving people's health, confidence and wellbeing; and
- contributing to a fairer and more socially inclusive world.
While there is still more to do, we are proud to have been recognized in 2020 as a sector leader in the Dow Jones Sustainability Index and – for the tenth-consecutive year – as the top ranked company in the 2020 GlobeScan/SustainAbility Sustainability Leaders survey.