School bags market size to grow by USD 5.71 billion from 2021 to 2026: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Jan. 16, 2023 /PRNewswire/ -- The global school bags market size is estimated to increase by USD 5.71 billion from 2021 to 2026. The market's growth momentum will accelerate at a CAGR of 6.34% during the forecast period - Request a sample report

Global school bags market – Vendor analysis

Vendor offerings -

• ACCO Brands Corp. - The company offers LS150 Campus Collection Laptop Backpack, which has dedicated areas for laptop and tablet to keep the devices safe. It also has quick-access pockets at the front side, which can hold a variety of items, including keys, smartphone, or wallet.
• adidas AG - The company offers Amplifier Festival Crossbody Bag, which comes in wipeable material and a compact design that includes a small zip pocket at the front side.
• DELSEY - The company offers Isothermal Lunch Bag, which is equipped with a top handle, a trolley system, and a water-resistant pocket.
• Dolce and Gabbana Srl - The company offers Camouflage Jacquard Hobo Bag, which features an adjustable and detachable tape strap with a metal ring.
• For details on vendors and their offerings – Buy the report!

The global school bags market is fragmented, with the presence of leading global, regional, and local or domestic players. A few prominent vendors that offer school bags in the market are ACCO Brands Corp., adidas AG, BagsInBulk, Callaway Golf Co., Crumpler Ltd., DELSEY, Dolce and Gabbana Srl, Elecom Co. Ltd., Hermes International SA, LVMH Moet Hennessy Louis Vuitton SE, Nike Inc., Quanzhou Dabao Light Industry Products Co. Ltd., Samsonite International SA, Sumdex inc., Targus, United States Luggage Co. LLC, VF Corp., Victorinox AG, Vinci Brands LLC, and VIP Industries Ltd. and others.

Vendors compete on factors such as brand, price, innovation, and quality. They invest significantly in the infrastructure for manufacturing school bags and focus on brand building and brand equity to differentiate themselves from their competitors. Vendors differentiate themselves based on factors such as regulatory compliance and innovation and offer products with varied features and applications.

Global school bags market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global school bags market - Segmentation assessment

Technavio has segmented the market based on distribution channel (offline and online). 

• The offline segment will grow at a significant rate during the forecast period. Specialty distribution stores such as supermarkets, hypermarkets, and convenience stores generate revenue for the offline segment, which intensifies the competition. In addition, retailers are coming up with new businesses, wider collections, and pricing and retail strategies to survive in the competition. Offline retailers are also expanding their stores in local and regional markets to boost sales. These factors will drive the segment growth during the forecast period.

Based on geography, the global school bags market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global school bags market.

• APAC will account for 43% of the market's growth during the forecast period. China, India, and Japan are the key countries for the school bags market in the region. China is a key manufacturer of school bags and spends significantly on premium and high-quality schooling and stationery products. Moreover, market growth in this region will be faster than the growth of the market in other regions. The rise in the spending on education in countries such as China, Japan, and India will drive the market growth in APAC during the forecast period.

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Global school bags market – Market dynamics

Leading drivers - Innovations in materials and designs leading to product premiumization are driving the growth of the market. Customers prefer school bags that have multiple functionalities such as carrying laptops and tablets. Innovative products such as trolley school bags release the pressure on users' shoulders. Moreover, key players are focusing on new designs and patterns to attract more customers. Therefore, the use of innovative materials is estimated to fuel the market during the forecast period.

Key trends – The increasing demand for school bags made of environment-friendly materials is a key trend in the market. Governments and various agencies have raised concerns regarding hunting, which has restricted the supply of leather. Hence, manufacturers are phasing out the use of harmful PVC in their products. For instance, Targus offers eco-friendly bags such as a 15.6" Spruce EcoSmart Checkpoint-Friendly Backpack. Thus, the high demand for bags made of environment-friendly materials will support market growth during the forecast period.

Major challenges - The rising labor costs and fluctuating raw material prices will challenge the growth of the market. The leather manufacturing process is expensive. Moreover, the cost of production has increased due to the rise in labor costs and fluctuating raw material prices in developing countries, which reduces the profit margins of manufacturers. Moreover, as the market is highly competitive, vendors are unable to increase the prices of end products. Thus, the fluctuating raw material and labor expenses are expected to hinder the market growth during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this school bags market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the school bags market between 2022 and 2026
• Precise estimation of the size of the school bags market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the school bags market across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of school bags market vendors

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1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Distribution Channel

• 5.1 Market segments 
• Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)

• 5.2 Comparison by Distribution Channel 
• Exhibit 26: Chart on Comparison by Distribution Channel
• Exhibit 27: Data Table on Comparison by Distribution Channel

• 5.3 Offline - Market size and forecast 2021-2026
• Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)

• 5.4 Online - Market size and forecast 2021-2026
• Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Distribution Channel
• Exhibit 36: Market opportunity by Distribution Channel ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 38: Chart on Market share by geography 2021-2026 (%)
• Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 40: Chart on Geographic comparison
• Exhibit 41: Data Table on Geographic comparison

• 7.3 APAC - Market size and forecast 2021-2026
• Exhibit 42: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.4 North America - Market size and forecast 2021-2026
• Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.5 Europe - Market size and forecast 2021-2026
• Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026
• Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 China - Market size and forecast 2021-2026
• Exhibit 62: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.9 US - Market size and forecast 2021-2026
• Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.10 India - Market size and forecast 2021-2026
• Exhibit 70: Chart on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on India - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on India - Year-over-year growth 2021-2026 (%)

• 7.11 Germany - Market size and forecast 2021-2026
• Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.12 Japan - Market size and forecast 2021-2026
• Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 83: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 85: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 86: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 87: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 88: Matrix on vendor position and classification

• 10.3 ACCO Brands Corp. 
• Exhibit 89: ACCO Brands Corp. - Overview
• Exhibit 90: ACCO Brands Corp. - Business segments
• Exhibit 91: ACCO Brands Corp. - Key news
• Exhibit 92: ACCO Brands Corp. - Key offerings
• Exhibit 93: ACCO Brands Corp. - Segment focus

• 10.4 adidas AG 
• Exhibit 94: adidas AG - Overview
• Exhibit 95: adidas AG - Business segments
• Exhibit 96: adidas AG - Key news
• Exhibit 97: adidas AG - Key offerings
• Exhibit 98: adidas AG - Segment focus

• 10.5 DELSEY 
• Exhibit 99: DELSEY - Overview
• Exhibit 100: DELSEY - Product / Service
• Exhibit 101: DELSEY - Key offerings

• 10.6 Dolce and Gabbana Srl 
• Exhibit 102: Dolce and Gabbana Srl - Overview
• Exhibit 103: Dolce and Gabbana Srl - Business segments
• Exhibit 104: Dolce and Gabbana Srl - Key offerings
• Exhibit 105: Dolce and Gabbana Srl - Segment focus

• 10.7 LVMH Moet Hennessy Louis Vuitton SE 
• Exhibit 106: LVMH Moet Hennessy Louis Vuitton SE - Overview
• Exhibit 107: LVMH Moet Hennessy Louis Vuitton SE - Business segments
• Exhibit 108: LVMH Moet Hennessy Louis Vuitton SE - Key news
• Exhibit 109: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
• Exhibit 110: LVMH Moet Hennessy Louis Vuitton SE - Segment focus

• 10.8 Nike Inc. 
• Exhibit 111: Nike Inc. - Overview
• Exhibit 112: Nike Inc. - Business segments
• Exhibit 113: Nike Inc. - Key news
• Exhibit 114: Nike Inc. - Key offerings
• Exhibit 115: Nike Inc. - Segment focus

• 10.9 Samsonite International SA 
• Exhibit 116: Samsonite International SA - Overview
• Exhibit 117: Samsonite International SA - Business segments
• Exhibit 118: Samsonite International SA - Key offerings
• Exhibit 119: Samsonite International SA - Segment focus

• 10.10 Targus 
• Exhibit 120: Targus - Overview
• Exhibit 121: Targus - Product / Service
• Exhibit 122: Targus - Key news
• Exhibit 123: Targus - Key offerings

• 10.11 VF Corp. 
• Exhibit 124: VF Corp. - Overview
• Exhibit 125: VF Corp. - Business segments
• Exhibit 126: VF Corp. - Key news
• Exhibit 127: VF Corp. - Key offerings
• Exhibit 128: VF Corp. - Segment focus

• 10.12 VIP Industries Ltd. 
• Exhibit 129: VIP Industries Ltd. - Overview
• Exhibit 130: VIP Industries Ltd. - Product / Service
• Exhibit 131: VIP Industries Ltd. - Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 132: Inclusions checklist
• Exhibit 133: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 134: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 135: Research methodology
• Exhibit 136: Validation techniques employed for market sizing
• Exhibit 137: Information sources

• 11.5 List of abbreviations 
• Exhibit 138: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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