PALM CITY, Fla., Aug. 4, 2011 /PRNewswire/ -- Bright White Paper Co.®, located in Palm City, FL, announced today its entire selection of poster paper colors are now available for use with the Variquest™ Poster Maker 3600 Printer, saving customers as much as 30% off their current pricing from sole source supplier Varitronics® of Minnesota and their dealers. With this announcement, customers owning this brand printer will now have 30 color choices, 25 exclusive and not available from Varitronics®.
The Poster Maker 3600 is a wide-format, heat-sensitive printer used primarily in schools across the U.S. The paper rolls for this system use a dedicated end cap that communicates with the printer and a computer on several basic features such as color of paper and amount of the paper remaining on a roll. "With previous printer versions, the end caps stayed with the printer. There was no communication between the rolls and the printer. Customers who upgraded to the 3600 from previous models were upset because they could no longer shop for better pricing and colors. The color roll displayed with our caps is generic and the longevity of the cap is designed to run thousands of rolls of paper," said Rick Kazdin, Vice President of Bright White Paper Co.®
"For the past several years customers who saw us at trade shows or found us online asked us to provide our current color selection and pricing for this particular model. We didn't feel the penetration of the printer had been worth pursuing. With recent approval of our patent and an additional patent that is pending, along with changes we made to our production line, we felt this was now a natural addition," continued Mr. Kazdin.
As school budgets are getting tighter and tighter, it's a welcome relief to find comparable valued products at discounted pricing. "Our customers really appreciate our prices. Those with previous printer versions save over $300 with just ten rolls of paper versus the same colors offered by our competitor. Even though the 3600 takes the same rolls of paper, because of the dedicated end caps, customers were out of luck," said Mr. Kazdin.
Bright White Paper Co.® is a small, woman-owned business that manufacturers specialized heat sensitive thermal poster paper in a multitude of colors. Using their patented and patent pending process, they are able to supply virtually any color choice for customers. These rolls are used in the Variquest™ Poster Maker 3600 printers, Varitronics® and Fujifilm® brand poster printer models. Bright White also manufactures Easyboard® presentation & display boards, sells refurbished poster printers and is the largest education distributor in the U.S. for Xyron® brand commercial cold laminators. The Bright White Paper Co. has been in business since 1989.
SOURCE Bright White Paper Co.