SAN MATEO, Calif., March 22, 2011 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that Schwan's Consumer Brands North America, Inc., a leading manufacturer and marketer of frozen foods, has renewed its subscription to DemandTec's Customer Trade Planning (formerly Trade Planning & Optimization) software service, one of several solutions and services that make up DemandTec Decisions™, a comprehensive suite of capabilities helping consumer products companies reinvent sales and marketing planning on the DemandTec network.
By leveraging DemandTec, Schwan's is empowering their trade planning teams to create unified pricing and promotion plans that yield a more effective deployment of trade promotion investments, while also increasing collaboration with retail trading partners on the DemandTec network. Schwan's is able to better understand and predict changes in the marketplace and shape pricing and promotion strategies using DemandTec's insights and predictive analytics for a comprehensive planning picture and tighter forecast accuracy to achieve brand and category objectives.
"Our relationship with DemandTec is driven by a desire to serve our retail customers and their shoppers more effectively," said Ron Slominski, Senior Director of Customer Marketing at Schwan's Global Consumer Brands, Inc. "DemandTec supports our efforts to develop shopper-centric action plans that maximize our investment in trade promotions."
Customer Trade Planning is part of the expanded DemandTec Total Trade Optimization™ solution, an intelligent suite of tools, insights, and capabilities designed to drive manufacturer pricing and promotion excellence, and is one of four component services including Strategic Trade Planning, Advanced Deal Management, and Post-Event Analysis.
"For more than forty years Schwan's has sustained a competitive advantage and success in a dynamic market by finding innovative ways to blend art with science," said Dan Fishback, President and Chief Executive Officer of DemandTec. "DemandTec makes unified pricing and trade planning decisions possible and Schwan's is a prime example of how manufacturers and their retail trading partners can benefit from DemandTec's services."
Schwan's Global Consumer Brands, Inc. is the holding company for Schwan businesses that market fine frozen foods in grocery stores throughout North America and Europe. Schwan's Consumer Brands North America, Inc. markets leading brands including Red Barrons®, Freschetta®, and Tony's® pizza, Mrs. Smith's® and Edwards® desserts, Asian Sensations® specialties and Larry's® potatoes. These brands have helped make Schwan's a leader in the frozen-food aisles of grocery, warehouse, club and convenience stores throughout North America.
DemandTec (NASDAQ: DMAN) connects more than 340 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on nearly four million trade deals. DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.
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