Schwan's Renews Agreement With DemandTec

SAN MATEO, Calif., April 22 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization services for retailers and consumer products companies, today announced that Schwan's Consumer Brands North America, Inc., a leading manufacturer and marketer of frozen foods products, has renewed its subscription to DemandTec's Trade Planning & Optimization software service.

"DemandTec's Trade Planning & Optimization software service makes it possible for Schwan's to better understand and predict consumer demand and to shape our pricing and trade promotion strategies to achieve our business objectives and allow us to better collaborate with our retail partners," said Rod Fontenot, VP of Sales for Schwan's Consumer Brands.

Schwan's is committed to delivering capabilities that enable its business teams to derive insights and develop action plans to optimize trade promotion investments and improve their position as a valued supplier with their customers.

Using DemandTec's Trade Planning & Optimization software service, leading consumer products companies like Schwan's can achieve a more effective return on their investment in trade promotion activities.  Building off this foundation, DemandTec plans to incorporate nextGEN shopper insights into future releases of the service to highlight the impact of trade activities with respect to defined retail shopper segments.

"Schwan's is a prime example of how our services can help leading consumer product companies more effectively manage the complex trade promotion process by providing deeper business insights that influence and shape their trade strategies," said Dan Fishback, President and Chief Executive Officer of DemandTec. "We are proud to call Schwan's a customer and look forward to continued success together."

About Schwan's

Schwan's Global Consumer Brands, Inc. is the holding company for Schwan businesses that market fine frozen foods in grocery stores throughout North America and Europe. Schwan's Consumer Brands North America, Inc. markets leading brands including Red Baron® and Freschetta® pizza, Mrs. Smith's® and Edwards® desserts, and Asian Sensations® specialties and Larry's® potatoes. These brands have helped make Schwan's a leader in the frozen-food aisles of grocery, warehouse, club and convenience stores throughout North America

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 230 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, The Home Depot, Wal-Mart and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated on over 3.0 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.