Schwebel's Bread Launches 'We Want Schwebel's!' Video Contest Featuring $10,000 in Prize Money

Call for entries now thru December 15th

Oct 01, 2010, 09:51 ET from Schwebel Baking Company

YOUNGSTOWN, Ohio, Oct. 1 /PRNewswire/ -- Schwebel Baking Company today announced that it wants fans of the famous "We Want Schwebel's!" radio commercial jingle to create their own video version of the company's popular jingle.

(Photo: )

(Photo: )

Winners will receive 10,000 in Cash Prizes; Grand Prize Winner to receive 5,000 cash prize.

To enter, fans are instructed to visit, and by using a digital or video camera, or cell phone camera, create their video performance of the "We Want Schwebel's!" jingle. The Web site contains rules, a how-to video, sheet music, piano accompaniment, a sample video and instructions for uploading contest entries.  

Entries for the online contest will run from October 1 - December 15, 2010. A panel of judges will select ten (10) Top Finalists based on Originality & Creativity; Technical Quality; and Adherence to Rules.  Online public voting will commence January 4, 2011 and end on February 1, 2011.  Voters will be entered to win "One Free Year of Bread". Winners will be announced February 8, 2011.

"As a result of the immense popularity of the "We want Schwebel's!" jingle over the past 30 years, we have encountered many consumers who send us their own unsolicited versions of the jingle," explains Lee Schwebel, director of corporate communications. "We can't wait to see the actual contest versions in video form. It's a fun way to celebrate Schwebel's iconic commercial and win some fantastic prizes at the same time."

Participants must be 18 years or older to submit an entry, but anyone can star in the video, such as friends and family of any age.

Complete official rules for the contest can be found at Videos will also be available via the Schwebel's Bread Fan Page on Facebook.  

About Schwebel Baking Company

Schwebel Baking Company, founded in 1906 by Joseph and Dora Schwebel, is one of the largest family-owned, independent baking companies in America, producing a variety of fresh breads, buns and rolls under the Schwebels, 'taliano, Country Hearth, Roman Meal, Sun-maid Raisin Bread, and Cinnabon brand names.  The company operates four bakeries and 30 distribution centers in Ohio, Pennsylvania, and western New York.

SOURCE Schwebel Baking Company