WILMINGTON, Mass. and SAUSALITO, Calif., April 2, 2015 /PRNewswire/ -- The Nature of Hair, LLC (dba Hairprint) announce the commercial availability of Hairprint®, a revolutionary treatment for the reversal of gray hair. Hairprint restores gray hair to its natural color in 90 minutes by mirroring the natural process of hair pigmentation. This innovative treatment is the result of research by the Warner Babcock Institute for Green Chemistry LLC (WBI), inspired by principles of Green Chemistry and biomimicry, and is now available from Hairprint under exclusive license.
Its non-toxic process rejuvenates and restores gray hair to its natural color
Restores the hair's natural pigment. It employs no coal-tar dyes or dyes of any kind
Treated hair becomes fuller, thicker, and more lustrous
100% environmentally friendly
Consists of eight food-grade ingredients
Odor free and hypoallergenic
Restores all types and shades of brown and black hair
Sensitive enough for people who cannot use hair dyes including those in cancer remission, pregnant and nursing mothers, and those with chemical sensitivities.
Using technology invented by Dr. John Warner and patented by WBI, Hairprint is the only product on the market with this revolutionary approach to gray hair. Rather than trying to dye gray hair, an invasive process involving a long list of chemicals, Dr. Warner took another approach and created a treatment that restores what is missing from gray hair: the natural pigment eumelanin. How does Hairprint restore hair color? Every strand of hair has a unique internal structure that determines the configuration of pigment in hair. This "hairprint" is as distinctive as a fingerprint. When Hairprint is applied, the natural pigment reintegrates into the cortex restoring original hair color.
Not only is Hairprint a safe choice for individuals, it is the safest choice for the environment. With over 3 billion pounds of toxic hair dye being released into aquatic environments annually, an effective and responsible alternative is now available.
"We are all very excited at WBI to see our invention making its way from our labs to people who demand high quality products that are more healthy for themselves, their families and the environment," said Dr. Warner, President and CTO of WBI.
"Hairprint is a product many women and men have been waiting for," said Elizabeth Lindsey, PhD, co-founder of Hairprint. "It is a way to restore health and color to hair without risk to oneself and the environment. As a native Hawaiian woman, I try to guide myself and others towards the least harmful way of living on the earth. Hairprint does this and more. My hair is healthier, stronger, and more vibrant than it was 20 years ago."
About John Warner, PhD Dr. Warner co-founded the scientific discipline of Green Chemistry, which takes its cues from nature and biology and is used to design products and processes that have reduced impact on human health and the environment. For his pioneering work, Dr. Warner was awarded the Perkin Medal in 2014, widely acknowledged as the highest honor in American industrial chemistry.
About Warner Babcock Institute for Green Chemistry, LLC The Warner Babcock Institute for Green Chemistry, founded in 2007 by John Warner and Jim Babcock, is an invention factory that creates sustainable technologies for all industries that are touched by the chemical enterprise. WBI's application of Green Chemistry to innovation is invariably based on the principle that safety and sustainability are inseparable from superior performance and cost. For more information please visit http://www.warnerbabcock.com/
About Elizabeth Lindsey, PhD Dr. Lindsey is the female fellow and the first Polynesian explorer at the National Geographic Society. She is an award-winning filmmaker and anthropologist committed to the conservation of vanishing indigenous knowledge and tradition. A former Miss Hawaii, she was named Woman of the Year in Hawaii for her work to advance literacy and culture.
About The Nature of Hair, LLC (dba Hairprint) Hairprint is a small science-based company in Sausalito, California. Since the dawn of history, women and men have used minerals and plant-based pigments to adorn their skin and hair. In the past 100 years this deeply human practice has become toxic. Hairprint wanted to change that. Working closely with WBI, Hairprint intends to introduce other highly innovative products that support beauty, health, and the environment. For more information, please visit http://www.myhairprint.com