Scientific Games Announces Landmark Ladbrokes Contract
Largest Contract Award in The Global Draw's History
NEW YORK, Aug. 5 /PRNewswire-FirstCall/ -- Scientific Games Corporation (Nasdaq: SGMS) has announced its wholly-owned subsidiary The Global Draw Ltd. has been awarded a contract to supply approximately 7,600 terminals to Ladbrokes (LSE: LAD) betting shops in the United Kingdom. The four-year agreement covers the supply of terminals to 95% of Ladbrokes' 2,170 betting shop estate with the provision of a new cabinet. The contract award is the largest in The Global Draw's 13-year history and is anticipated to commence in early 2011.
As a result of the Company's technology partnership with Videobet, a subsidiary of Playtech (AIM: PTEC), the terminals will operate on the state-of-the-art Videobet platform. This platform allows The Global Draw to offer its customers the very latest in technology for greater terminal and back office functionality, including advanced promotional tools and player loyalty at the front end, along with real-time reporting and content management to react quickly to market changes and player behaviour. Videobet will absorb a portion of the capital expenditure and participate in the economics of the contract.
Ladbrokes' customers will enjoy The Global Draw's leading in-house games developed specifically for betting shops, licensed titles from Hasbro and the best of Videobet's content library and licensed intellectual property. The Global Draw will continue to work with chosen third-party suppliers and have agreed to a wider content arrangement with Barcrest Group, a subsidiary of IGT (NYSE: IGT), to ensure that Ladbrokes' customers have continued access to popular Barcrest titles.
Richard Ames, Managing Director of Ladbrokes Retail, commented: "The betting industry is highly competitive and machines are an increasingly important part of the overall trading mix for betting shops. This agreement with The Global Draw is a reflection of the high standards of service and support we have received from the company since machine trials started with them in 84 of our shops last July."
Mr. Ames continued, "Since then a combination of leading content and proven increases in cashbox performance within trial shops has given us the confidence to roll out their solution to a significant proportion of the Ladbrokes estate."
Phil Horne, Managing Director of The Global Draw, added: "We are delighted to have achieved growth on such a scale in our supply of machines to Ladbrokes. We have worked together to build a strong partnership during our initial trials and look forward to working together to deliver continued machine income growth. The Global Draw has developed a strong reputation for the quality and reliability of its gaming machines and services as well as the variety and quality of its in-house and licensed game content libraries. Our reputation, combined with the technology tie up with Videobet allows us to offer our customers unbeatable terminal and system functionality to drive their machine income and a first class gaming experience for their players."
About Scientific Games
Scientific Games Corporation is a leading integrated supplier of instant tickets, systems and services to lotteries worldwide, a leading supplier of server based gaming machines and systems, Amusement and Skill with Prize betting terminals, interactive sports betting terminals and systems, and wagering systems and services to pari-mutuel operators. It is also a licensed pari-mutuel gaming operator in Connecticut, Maine and the Netherlands and is a leading supplier of prepaid phone cards to telephone companies. Scientific Games' customers are in the United States and more than 50 other countries.
Company Contact: |
|
Cindi Buckwalter, Investor Relations |
|
212-754-2233 |
|
Forward-Looking Statements
In this press release the Company makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results or strategies and can often be identified by the use of terminology such as "may"," "will," "estimate," "intend," "continue," "believe," "expect," "anticipate," "could," "potential," "opportunity," or similar terminology. These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of future results or performance. Actual results may differ materially from those projected in these statements due to a variety of risks and uncertainties and other factors, including, among other things: competition; material adverse changes in economic and industry conditions; technological change; retention and renewal of existing contracts and entry into new or revised contracts; availability and adequacy of cash flow to satisfy obligations and indebtedness or future needs; protection of intellectual property; security and integrity of software and systems; laws and government regulation, including those relating to gaming licenses, permits and operations; inability to identify, complete and integrate future acquisitions; inability to benefit from, and risks associated with, joint ventures and strategic investments and relationships; inability to complete the proposed sale of the racing and venue management businesses; seasonality; inability to identify and capitalize on trends and changes in the lottery and gaming industries; inability to enhance and develop successful gaming concepts; dependence on suppliers and manufacturers; liability for product defects; factors associated with foreign operations; influence of certain stockholders; dependence on key personnel; failure to perform on contracts; resolution of pending or future litigation; labor matters; and stock price volatility. Additional information regarding risks and uncertainties and other factors that could cause actual results to differ materially from those contemplated in forward-looking statements is included from time to time in the Company's filings with the Securities and Exchange Commission. Forward-looking statements speak only as of the date they are made and, except for the Company's ongoing obligations under the U.S. federal securities laws, the Company undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
SOURCE Scientific Games Corporation
Share this article