TORRANCE, Calif., Oct. 19 /PRNewswire/ -- INNOVATIVE MUSICIANS AND FILM MAKERS COLLABORATE TO PRODUCE TEN NEW MUSIC VIDEOS ASSERTING SCION A/V'S CONTINUED SUPPORT OF THE ARTS
Scion A/V Video has pledged its continued support of expression through sound and visuals by presenting a third installment of ten new music videos featuring a broad range of talented musicians and filmmakers.
The artists and production talent Scion curated for this third installment is a testament to the company's unending resolve to expose fresh talent and reward the hard work of free-thinking creative minds. The unique Scion A/V initiative is unparalleled in its scope, pairing film makers and musicians in an effort to create original, compelling media materials that are genuinely greater than the sum of its parts. Scion A/V Video fully funds these creative efforts and streams the exclusive content on Scion's social media platforms, ScionAV.com, Vimeo and more. In its continual effort to show support for the arts, Scion covers all production, licensing and distribution costs for the A/V projects, and all proceeds go directly back to the label and artists involved. The videos will be available for purchase exclusively on iTunes November 2010.
"In our continued support of independent artistic expression, we are eager to introduce audiences across the country to inventive works by leading talent in art, music and design who push the boundaries of creativity with every medium they explore," says Jeri Yoshizu, manager of sales promotions for Scion.
The third installment of the Scion A/V Video series includes new videos from the following artists, labels, and directors:
Scion A/V Video: 12th Planet ft. Juakali – "Reasons (Doctor P Remix)"
Directed by Ryan Fitzgerald
In this deadpan urban examination, we see the daily rat race turned on its head as Los Angeles digresses into absolute disorder amid overdriven dubstep.
Scion A/V Video: The Dirtbombs – "Sharevari"
Label: In The Red
Directed by Plasticflesh
The visual component of the Dirtbombs' cover of the Detroit techno classic by A Number Of Names is an animated disco throw-down orchestrated by Brooklyn's Plasticflesh. The spot succinctly conveys a sweaty, basement vibe with tongue firmly in cheek.
Scion A/V Video: Steve Aoki & Armand Van Helden – "BRRRAT!"
Label: Dim Mak
Directed by Ace Norton
Produced by Kyle Padilla
Two of the most important people in dance music, Steve Aoki and Armand Van Helden concocted the frenetic, peak-hour soundscape that sets the tempo for Ace Norton's dystopian nightmare rife with metaphor.
Scion A/V Video: The Spits – "Scary Swamp"
Label: Scion A/V
Directed by JJ Rudisill and Julien Koetsch
"Scary Swamp" is a segment from the Spits' EP for Scion, Haunted Fang Castle. The album is an audio storyline accompanied by an illustrated booklet, just in time for Halloween. This video is an animated narrative of this synth-driven, seasonal offering.
Scion A/V Video: Melvins – "Electric Flower"
Label: Ipecac Recordings
Directed by Mark Brooks
For his turn, Mark Brooks created a stop motion masterpiece that effectively juxtaposes the Melvin's guitar thrash with disturbingly cute, slightly referential dolls.
Scion A/V Video: Azari & III – "Into the Night"
Label: Turbo Recordings
Directed and Produced by THIRTY9STEPS
Edited by George Vale
Diva vocals are woven throughout this infectious Detroit-inspired electronic composition that falls just on the amazing side of campy while the accompanying video is appropriately sensual and dark.
Scion A/V Video: Kylesa – "Tired Climb"
Label: Season of Mist
Directed by My Good Eye
A regular contributor to the Scion A/V Video series, My Good Eye set film to Kylesa's "Tired Climb", which pulses to a climax before the visuals abruptly descend into abject psychedelia.
Scion A/V Video: Municipal Waste – "Wolves of Chernobyl"
Directed by My Good Eye
Contrasting the serious tone of the aforementioned work, My Good Eye takes on Municipal Waste's "Wolves Of Chernobyl", providing a hilarious romp through what feels like a long-lost John Hughes metal-montage, complete with flying Vs and ample shredding.
Scion A/V Video: Hunx & His Punx – "Too Young To Be In Love"
Label: Punkette Recordings
Directed by Justin Kelly
Produced by Zari Esaian
You can almost feel the wind in your hair while taking in the Justin Kelly-directed video for "Too Young To Be In Love" by San Francisco skuzz-rockers Hunx & His Punx. The spot plays out like a lighthearted joyride with best friends, and what could be better?
Scion A/V Video: Gucci Vump – "Shashtilism"
Label: Sound Pellegrino
Directed by Pomp&Clout
Finally, the choir vocals and persistent drums of Gucci Vump's "Shashtilism" sets an intense tone for Pomp&Clout's morbid tale of domestic mischief. The curtains fall with violent implication on what initially seems like an ordinary day in the life of a new bride.
To view the trailer for the third installment of the Scion A/V Video series click here:
To learn more about the Scion A/V Video series visit: scionav.com/music/scionavvideo
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Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in early 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.