Scion A/V Video Presents Third Installment of Music Video Series Combining the Talents of Buzzing Artists And Producers

Oct 19, 2010, 07:07 ET from Scion

TORRANCE, Calif., Oct. 19 /PRNewswire/ -- INNOVATIVE MUSICIANS AND FILM MAKERS COLLABORATE TO PRODUCE TEN NEW MUSIC VIDEOS ASSERTING SCION A/V'S CONTINUED SUPPORT OF THE ARTS

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Scion A/V Video has pledged its continued support of expression through sound and visuals by presenting a third installment of ten new music videos featuring a broad range of talented musicians and filmmakers.

The artists and production talent Scion curated for this third installment is a testament to the company's unending resolve to expose fresh talent and reward the hard work of free-thinking creative minds. The unique Scion A/V initiative is unparalleled in its scope, pairing film makers and musicians in an effort to create original, compelling media materials that are genuinely greater than the sum of its parts. Scion A/V Video fully funds these creative efforts and streams the exclusive content on Scion's social media platforms, ScionAV.com, Vimeo and more. In its continual effort to show support for the arts, Scion covers all production, licensing and distribution costs for the A/V projects, and all proceeds go directly back to the label and artists involved. The videos will be available for purchase exclusively on iTunes November 2010.

"In our continued support of independent artistic expression, we are eager to introduce audiences across the country to inventive works by leading talent in art, music and design who push the boundaries of creativity with every medium they explore," says Jeri Yoshizu, manager of sales promotions for Scion.

The third installment of the Scion A/V Video series includes new videos from the following artists, labels, and directors:

Scion A/V Video: 12th Planet ft. Juakali – "Reasons (Doctor P Remix)"


Label: Smog

Directed by Ryan Fitzgerald


vimeo.com/15623345


In this deadpan urban examination, we see the daily rat race turned on its head as Los Angeles digresses into absolute disorder amid overdriven dubstep.


Scion A/V Video: The Dirtbombs – "Sharevari"


Label: In The Red

Directed by Plasticflesh


vimeo.com/15623513


The visual component of the Dirtbombs' cover of the Detroit techno classic by A Number Of Names is an animated disco throw-down orchestrated by Brooklyn's Plasticflesh. The spot succinctly conveys a sweaty, basement vibe with tongue firmly in cheek.


Scion A/V Video: Steve Aoki & Armand Van Helden – "BRRRAT!"


Label: Dim Mak

Directed by Ace Norton

Produced by Kyle Padilla


vimeo.com/15623741


Two of the most important people in dance music, Steve Aoki and Armand Van Helden concocted the frenetic, peak-hour soundscape that sets the tempo for Ace Norton's dystopian nightmare rife with metaphor.


Scion A/V Video: The Spits – "Scary Swamp"


Label: Scion A/V

Directed by JJ Rudisill and Julien Koetsch


vimeo.com/15623734


"Scary Swamp" is a segment from the Spits' EP for Scion, Haunted Fang Castle. The album is an audio storyline accompanied by an illustrated booklet, just in time for Halloween. This video is an animated narrative of this synth-driven, seasonal offering.


Scion A/V Video: Melvins – "Electric Flower"


Label: Ipecac Recordings

Directed by Mark Brooks


vimeo.com/15623461


For his turn, Mark Brooks created a stop motion masterpiece that effectively juxtaposes the Melvin's guitar thrash with disturbingly cute, slightly referential dolls.


Scion A/V Video: Azari & III – "Into the Night"


Label: Turbo Recordings

Directed and Produced by THIRTY9STEPS

Edited by George Vale


vimeo.com/15623501


Diva vocals are woven throughout this infectious Detroit-inspired electronic composition that falls just on the amazing side of campy while the accompanying video is appropriately sensual and dark.


Scion A/V Video: Kylesa – "Tired Climb"


Label: Season of Mist

Directed by My Good Eye


vimeo.com/15623685


A regular contributor to the Scion A/V Video series, My Good Eye set film to Kylesa's "Tired Climb", which pulses to a climax before the visuals abruptly descend into abject psychedelia.


Scion A/V Video: Municipal Waste – "Wolves of Chernobyl"


Label: Earache

Directed by My Good Eye


vimeo.com/15623723


Contrasting the serious tone of the aforementioned work, My Good Eye takes on Municipal Waste's "Wolves Of Chernobyl", providing a hilarious romp through what feels like a long-lost John Hughes metal-montage, complete with flying Vs and ample shredding.


Scion A/V Video: Hunx & His Punx – "Too Young To Be In Love"


Label: Punkette Recordings

Directed by Justin Kelly

Produced by Zari Esaian


vimeo.com/15623666


You can almost feel the wind in your hair while taking in the Justin Kelly-directed video for "Too Young To Be In Love" by San Francisco skuzz-rockers Hunx & His Punx. The spot plays out like a lighthearted joyride with best friends, and what could be better?


Scion A/V Video: Gucci Vump – "Shashtilism"


Label: Sound Pellegrino

Directed by Pomp&Clout


vimeo.com/15623657


Finally, the choir vocals and persistent drums of Gucci Vump's "Shashtilism" sets an intense tone for Pomp&Clout's morbid tale of domestic mischief. The curtains fall with violent implication on what initially seems like an ordinary day in the life of a new bride.


To view the trailer for the third installment of the Scion A/V Video series click here:

vimeo.com/15858954


To learn more about the Scion A/V Video series visit: scionav.com/music/scionavvideo


Follow Scion A/V on these sites:


Facebook: facebook.com/scionav | facebook.com/scionavgarage | facebook.com/scionavmetal


Twitter: twitter.com/scionav



About Scion:

Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in early 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.

Press Contacts:


Clayton Blaha

Biz 3 Publicity

(773) 342-3331

Clayton@biz3.net


Craig Taguchi

Scion Public Relations

310.468.3282

craig_taguchi@scion.com



SOURCE Scion



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