Scion Enthusiasts Sought for Upcoming Event in Indianapolis

Thousands of Midwestern Scion Fans Expected to Converge on O'Reilly Raceway Park Saturday, July 17 for Sixth Annual Scion Exposed™ Program

Jun 28, 2010, 14:55 ET from Toyota Motor Sales, USA, Inc.

INDIANAPOLIS, June 28 /PRNewswire-FirstCall/ -- Scion, the youth brand of Toyota, is bringing its annual Scion Exposed™ program to Indianapolis' O'Reilly Raceway Park on Saturday, July 17.  The one-day ownership celebration will involve racing, drifting demonstrations, awards and a variety of Scion giveaways.

Entering its sixth year, Scion Exposed™ provides Scion owners a unique opportunity to gather and meet other passionate owners, while enjoying an assortment of great food and entertainment – compliments of Scion. This year's event is primarily aimed at owners residing in Indiana, Illinois, Wisconsin, Michigan, Ohio, Kentucky, and Tennessee.

The event schedule for the July 17 program, includes:

8 a.m. – Noon – Event Registration

9 a.m. – Noon, Owner Drag Racing

10 a.m. – 11 a.m. – Drift Experience with Racing Phenom Ken Gushi

Noon -- 1 p.m.. – Lunch, compliments of Scion

Noon – 2 p.m.  – Car Show and Competition

1 p.m. – Dusk – VP Fuels E.T. Bracket Racing

2:30 p.m. – 4 p.m. – Oval Laps for Owners

4 p.m. – 5:30 p.m. – Autocross for Owners

6 p.m. – Car Show Awards Presentation



"We feel this could be our highest-attended Scion Exposed event ever," said Julie Hoermle, the Cincinnati Region Scion Manager. "We have more than 900 total participants registered already and we expect hundreds more to sign up in the coming weeks.  Indianapolis will undoubtedly be at the center of the 'Scion Nation,' come July 17."

All Scion owners are welcome to participate free of charge in Scion Exposed™ as long as they arrive in their Scion vehicles. The product lineup includes the xB, xD, tC and the retired xA. All interested owners must register at www.goexposed.com by Wednesday, July 7.  There is a maximum of three guests permitted for each registered owner.

O'Reilly Raceway Park is located at 10267 E. U.S. Highway, Indianapolis.  For more information, visit www.oreillyracewaypark.com.

About Scion

Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind.  Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the dealership.  The Scion brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, and the tC sports coupe. The brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.

SOURCE Toyota Motor Sales, USA, Inc.



RELATED LINKS

http://www.scion.com