ScoreMobile App the Perfect Fantasy Baseball Companion

New base-runner and player card profile features make it a must-have iPhone app for fantasy managers

TORONTO, April 17, 2012 /PRNewswire/ - Score Media Inc. (TSX: SCR) today announces the launch of a series of exciting baseball-related updates to ScoreMobile for iPhone, making the app the ideal companion for fantasy league managers wanting to track their rosters in real time.

With more than 3.6 million unique users every month, ScoreMobile is already considered one of the leading free sports apps in the world.

And now the best sports app just got even better, with iPhone users able to access some great new user-friendly features including:

• Brand new "base runner diamond" feature, where users can get a snapshot of who's on base, how many outs and the score from every game that day in one quick snapshot
• The new "Player Card Profile" feature which carries all the recent news articles from Rotowire about their featured stars, keeping them on top of the latest injury and selection news in real time
• The new "Team View" will keep users up-to-date with every strikeout, homerun, or win and browse team specific news, rankings and recent performances

Dale Fallon, VP Digital Products, Score Media Inc, said: "With the addition of fantasy news for each player and the ability to add your entire fantasy teams to follow along in real time, ScoreMobile has become an integral fantasy sports tool. These features make it the perfect app for the baseball season."

ScoreMobile is also available on BlackBerry, Android and Windows Phone devices and can be downloaded from the Apple iTunes App Store, BlackBerry App World or Windows Marketplace. For more information visit www.scoremobile.com.

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About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment.  Score Media's primary asset, theScore Television Network ("theScore"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada.  The Company's digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month.  Growing from a team of 60 in 1997 to over 290 employees in 2012, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements

Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words "anticipate," "believe," "plan," "estimate," "expect," "intend," "will," "may" and "should" and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media's current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media's concentrated shareholder base and others including those discussed in Score Media's annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media's actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release.  Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

SOURCE Score Media Inc.

Image with caption: "An example of the base runner diamond feature - one of the new updates to ScoreMobile for iPhone. (CNW Group/Score Media Inc.)". Image available at: http://photos.newswire.ca/images/download/20120417_C5986_PHOTO_EN_12344.jpg