ScoreMobile, The Ultimate Sports App, Makes Headlines Across the Globe

ScoreMobile Recognized by CrackBerry.com, UK's The Independent, BlackBerry Partners Fund and Distimo

Tweet this release: http://bit.ly/aG3Y0j

TORONTO, Oct. 6 /PRNewswire-FirstCall/ - Score Media Inc. (TSX: SCR) is proud to announce that its leading sports app, ScoreMobile, has been recognized as the top mobile sports app by various leading industry sources. ScoreMobile, the ultimate resource for the hardcore sports fan, providing fast, free and easy access to in-depth sports information for all major sports leagues and ScoreMobile FC, a free, comprehensive source of information for world football fans around the globe were both recently recognized for being the ultimate resource for the ultimate sports fan.

CrackBerry.com, the #1 site for BlackBerry(R) Users and Abusers, The Independent, one of the U.K.'s top daily newspapers, BlackBerry Partners Fund(TM), the leading independent venture capital firm focused exclusively on mobile computing and Distimo, a provider of in-depth mobile app ecosystem reports, have recently and independently recognized the leading application for its dominance in the industry.

"With 1.3 million monthly unique users of ScoreMobile, we know we're filling a void in the lives of sports fans and this type of recognition from various industry sources tells us we're doing something right," says Dale Fallon, Director, Mobile, Score Media.

Additional details about each source are included below:

    -   CrackBerry.com, the #1 site for BlackBerry smartphone users, last
        week announced that ScoreMobile is the number one sports app
        available for BlackBerry users. Winners were announced at the
        CrackBerry Awards which were held during BlackBerry DEVCON, the
        annual conference for BlackBerry developers and partners.

    -   Rhodri Marsden, tech columnist for The Independent, a leading daily
        UK newspaper, recognized ScoreMobile FC as the top sports app across
        all platforms. ScoreMobile ranked #25 in overall apps available
        today.

    -   BlackBerry Partners Fund, the leading independent venture capital
        firm focused exclusively on mobile computing, also recognized the
        app. On September 27th, 2010, ScoreMobile was nominated as a Regional
        Selection in the 2010 BlackBerry Partners Fund Super Apps Developer
        Challenge, the Third-Annual BlackBerry Developer Challenge of its
        kind.

    -   Distimo, an innovative app store analytics company, concluded that
        ScoreMobile ranks #7 in the category of top, free apps in the
        company's August 2010 report. The report covered the Apple App Store
        for iPad, the Apple App Store for iPhone, BlackBerry App World
        (worldwide), Google Android Market, Nokia Ovi Store, Palm App Catalog
        and Windows Marketplace for Mobile.

Within the last year, ScoreMobile was also named a "Top 10 Sports App" in Beckett Media's Guide to Phone Apps and a "Top 20 free BlackBerry App" by PC Magazine.

For a complete list of all apps recognized within the abovementioned categories, visit:

    -   CrackBerry App Awards 2010 Winners
        (http://crackberry.com/crackberry-app-awards-2010-winners-announced)
    -   The 50 Best Apps

(http://www.independent.co.uk/life-style/gadgets-and-tech/features/the-50-best-apps-2094009.html)
    -   2010 BlackBerry Super Apps Challenge: Regional Selections Winners
        (http://www.blackberrypartnersfund.com/regionalwinners)
    -   Distimo Report - August 2010

(http://www.distimo.com/uploads/reports/Distimo%20Report%20-%20August%202010.pdf)

Want to stay connected to ScoreMobile?

http://twitter.com/scoremobile

http://www2.thescore.com/scoremobile/home.aspx

    About Score Media Inc.
    ----------------------

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media's primary asset, theScore Television Network ("theScore"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company's digital media assets include theScore.com, theScore iPad Edition and the mobile sports applications ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone and Android devices. Score Media also operates theScore Satellite Radio which is available across North America on SIRIUS Satellite Radio Channel 98. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.

SOURCE Score Media Inc.