AMSTERDAM, June 3, 2021 /PRNewswire/ -- Amsterdam-based fashion brand Scotch & Soda celebrates its long-term partnership with Plastic Whale with the launch of a boat in acknowledgment of World Environment Day. Made from recycled plastic waste collected from the city's main canals, the boat is named 'The Free Spirit of Amsterdam'.
Among the most iconic landmarks in the world, Amsterdam's canal system is over 100 kilometres long. Plastic waste ends up in the water primarily due to heavy seasonal tourism and wind – cleaning at the source contributes to preventing this waste from flowing out to the North Sea and preserving and improving the water quality of the canals. Plastic Whale makes it its mission to collect plastic from the water during plastic fishing trips together with companies, schools and individuals. In 2019, they collected around 50,000 plastic bottles from the three main canals of Amsterdam: Herengracht, Prinsengracht and Keizersgracht.
Plastic Whale owns a fleet of boats made from the PET (polyethylene terephthalate) bottles that they've collected from the canals. The construction of each boat, which takes up to three months, is made with over 5,000 PET bottles. A strong, lightweight plastic widely used for packaging, PET is completely recyclable and can be transformed into a valuable raw material. The PET bottles are first washed, then processed into granules and fibres to make the foam plates, which they use to build the boats.
Scotch & Soda's custom-made boat is named 'The Free Spirit of Amsterdam' as a tribute to the liberal outlook of Amsterdam that inspires the brand to champion individuality, authenticity and the power of self-expression.
Scotch & Soda's brand colours – tan, charcoal, and cloud white – are reflected in the boat's unique design. The deck is made from a mosaic of around 900 black plastic bottle caps collected from the canals, mixed with golden brass buttons left over from Scotch & Soda sample collections featuring the brand's logo icon, an ampersand that embraces the symbol of unity at the heart of its name. The rims of the boat are made from Platowood®, an FSC® and OLB-certified wood. Measuring 5.5 x 2.2 metres and weighing 1,000 kilos, 'The Free Spirit of Amsterdam' is powered with an electric motor and can carry up to eight people.
From 12th June, Scotch & Soda customers will be able to participate by booking their own fishing trip on the brand's boat every other Saturday during the summer months. The trips will start on Saturday 19th of June and can be booked on www.scotch-soda.com.
Frederick Lukoff, CEO of Scotch & Soda, commented: "Plastic Whale's mission demonstrates that plastic can be turned into something both useful and inspiring. With this boat made from recycled plastic waste, we not only want to keep the issue of water pollution top of mind, but also give the opportunity to our customers to do good and help preserve the beauty of our iconic canals."
Marius Smit, Founder of Plastic Whale, commented: "I am extremely proud to have Scotch & Soda as our new partner. We're both born in Amsterdam and we share the true Amsterdam spirit of creativity and positivity. I am looking forward to a great adventure with them."
About Scotch & Soda
Born in Amsterdam, Scotch & Soda celebrates the free spirit of its birth city. Endlessly optimistic, the brand champions individuality, authenticity and the power of self-expression to create the unique – an attitude reflected in its designs. The Scotch & Soda collections include menswear, womenswear, kidswear, denim, eyewear, fragrances and accessories, occupying a unique space in today's global fashion landscape.
Collections can be found globally in 229 freestanding stores across Europe, North America, Asia, the Middle East, Africa and Australia, as well as in 7,000 doors in some of the world's biggest cities, including New York, London and Paris. The brand's online operations also ship to over 70 countries.
Founded in Amsterdam in 2010, Plastic Whale is a social enterprise with the mission to free waters of plastic waste, a growing global problem. Plastic Whale aims to inspire others to take action and create an ever-expanding movement of civilians, companies and government institutions who fight for plastic-free land and sea through its principal activities.
The organisation now has a fleet of 13 boats – made with the recycled plastic it has fished – which it uses to collect plastic waste from the Amsterdam canals and the Rotterdam harbour. Each boat takes everyone, from business executives to tourists and schoolchildren, on a unique tour that inspires to contribute and get involved.
Plastic Whale sees the value of plastic waste and turns issues into opportunities, focusing on recycling solutions in order to create products such as boats or pieces of furniture.
With the belief that individuals and organisations can make a great positive impact on the environment, Plastic Whale also focuses on education, offering presentations and workshops to organisations in the Netherlands and abroad.