Scott Donaton Joins DigitasLBi as Chief Content Officer
Former Universal McCann Content Chief and Head of UM Studios to Lead Agency's Content Practice in Newly Created Role
NEW YORK, Dec. 11, 2014 /PRNewswire/ -- DigitasLBi, a global marketing and technology company, today announces the appointment of Scott Donaton to the newly created role of North America Chief Content Officer. Donaton will be based in New York, reporting to North America CEO Tony Weisman.
As Chief Content Officer, Donaton will lead the agency's content practice. The creation of the Chief Content Officer role speaks to the agency's focus on discovering and defining the most compelling brand stories. DigitasLBi is a leader in the digital content space, as the only agency founder of the Digital Content NewFronts, and with exclusive content creation deals with partners like BuzzFeed and Epic Digital.
"Scott is a brilliant strategist and innovator, with a proven track record of award-winning content. His creative thinking, production expertise, and studio relationships make him uniquely qualified to grow our content practice," says Tony Weisman. "A pioneer of the converged entertainment and marketing space (or, as he coined, 'Madison & Vine'), his expertise on connecting brands and audiences is unmatched. We're thrilled to welcome him to DigitasLBi."
"DigitasLBi has played an integral role in creating and shaping today's robust digital content marketplace," says Donaton. "I'm excited by the agency's unique marriage of data, technology and storytelling capabilities, and look forward to jumping in fast to partner with clients to tell their stories in innovative and memorable ways."
Scott Donaton: Award-winning Content Strategist, Producer
Donaton was named one of the "21 Most Intriguing People in Media" by Media Industry Newsletter, and described as having an "uncanny ability to anticipate the next thing."
Donaton was most recently Chief Content Officer at Interpublic Group's UM and head of UM Studios. He produced brand stories for clients including BMW, L'Oreal USA, Denny's, Johnson & Johnson, and Wells Fargo. Prior to UM, Donaton founded Ensemble, an Interpublic Group content studio, where he served as CEO. In 2013, he merged Ensemble into UM to form UM Studios.
Donaton produced award-winning content projects, including the Cannes Lions winner "Always Open," a web series for Denny's featuring Jason Bateman and Sarah Silverman; "Driving on Ice," a 2014 NBC documentary (and Cannes finalist) produced for BMW about the US Olympic team's 78-year quest for bobsled gold; "Style Stage" a documentary for Garnier Fructis, and "Alter/Egos," an original TV series that profiles the off-duty personalities of stars like David Yurman and Kevin Bacon.
From 2007 to 2009, Donaton served as publisher of Entertainment Weekly. Prior to that, he was at Advertising Age, where he served as editor from 1996 to 2006 before becoming publisher. He authored Madison & Vine, a label that would become synonymous with the convergence of entertainment and marketing.
In 2013, Donaton served as president of the Branded Content & Entertainment jury at the Cannes Lions Festival of Creativity.
About Scott:
Born, raised: New York, mostly Brooklyn
Go-to apps: Sonos, Twitter, Fandango, Starbucks
What won't happen in 2015: The end of the interruptive ad model (but it's getting closer...)
Hobbies: Motorcycle riding, scuba diving, running, reading
If I wasn't doing this, I'd be: Writing novels. On a Caribbean island. In between dives.
About DigitasLBi:
DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What's Next... and then we take them there. Also a top-ten global agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is a member of Publicis Groupe [listed on the Euronext Paris Exchange — FR0000130577 — and part of the CAC 40 index] is the world's third-largest communications group. With approximately 60,000 professionals spanning 108 countries on five continents, Publicis Groupe offers local and international clients a complete range of communications services. Website: www.publicisgroupe.com.
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SOURCE DigitasLBi
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